Forecasts

AUMA regularly prepares trade fair forecasts to provide exhibitors and organisers with reliable data and trends for the strategic planning of their trade fair participations. These forecasts are a valuable tool for analysing developments in the trade fair market and estimating future trends. AUMA's Exhibitor Outlook is based on well-founded surveys and analyses and provides a comprehensive overview of companies' trade fair participation and expenditure.

A survey of around 400 exhibiting German companies forms a central basis for these forecasts. Important key figures are collected, such as the number of trade fair participations, the total costs per trade fair and the share of the trade fair budget in total marketing expenditure. This data not only helps to recognise trends, but also provides valuable insights into the importance of trade fairs as a marketing instrument. The exhibitor outlook enables companies to better plan their trade fair activities and embed them in their marketing strategies in a targeted manner.

AUMA trends regularly shed light on the changes in the trade fair industry, which are driven by technological innovations, changing customer expectations and sustainability. Current developments and trends in the trade fair and exhibition sector are summarised annually. These include the increasing digitalisation of trade fairs, the increased use of hybrid trade fair formats that combine physical and virtual elements and the focus on sustainability. The internationalisation of trade fairs is also playing an increasingly important role.

The AUMA Exhibitor Outlook provides comprehensive insights into the trade fair participation plans and strategies of exhibiting companies. As a regular survey conducted by AUMA, this report provides valuable information on how companies' trade fair activities are developing. It highlights key figures such as the number of trade fair participations, the associated costs and the share of the trade fair budget in total marketing expenditure.

The Exhibitor Outlook helps companies to better plan their trade fair participation and recognise trends in the trade fair market at an early stage. It shows what expectations and goals companies are pursuing with their participation in trade fairs and which sectors are particularly active. In addition, the report provides important information for organisers to better understand the needs of exhibitors and adapt their trade fair concepts accordingly. The AUMA Exhibitor Outlook is therefore a valuable tool for the strategic orientation of trade fair planning.

The AUMA Organisers’ Outlook provides a detailed forecast of the development of the trade fair market in the coming years and is based on a survey of trade fair organisers in Germany. The survey includes comprehensive market analyses and trends. The Outlook highlights the economic, technological and social developments that trade fair organisers anticipate for 2025 and 2026.

Key topics covered in the Outlook include expected visitor and exhibitor numbers, trends in the digital transformation of trade fairs and their impact on hybrid formats, as well as new market opportunities both at home and abroad. The AUMA Organisers’ Outlook thus provides valuable guidance for organisers, enabling them to tailor their strategies optimally to the future requirements of the industry and to prepare for upcoming challenges at an early stage.