domain
Organisers
Spielwarenmesse eG
Herderstr. 7
90427
Nuremberg
Germany
Fon: +49 911 99813-0
Fax: +49 911 8149905
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Sector focus
Office Equipment and Supplies (industry 15)
Main offerings
Writing Instruments
Accessories
Paper
Paper Products
Artist Supplies
Office Supplies
Stationery
Bags
Accessories
Gifts
Souvenirs
Design for Paper and Packaging
Hobby Articles
Paint Brush Industry
School Supplies
Drawing Instruments
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Trade visitors
Statistics
Key figures
10/2019
Present journalists
2019: 118

Exhibitors
314
Domestic
136
Abroad
178
Other represented firms
Visitors (number of admissions)
5.332
Domestic
3.130
Abroad
2.202
Trade visitors
Domestic
Abroad
Space (gross)
25.000
Space (net)
11.006
Special show space
812
Exhibitor stand space
10.194
Hall space
10.194
Domestic
5.465
Abroad
4.729
Open air
0
Domestic
Abroad
Origin of exhibitors 2019 from 41 countries
Austria5
Belgium7
Bosnia and Herzegovina1
Bulgaria1
Canada2
China, People's Republic19
Croatia2
Czechia3
Denmark2
Egypt2
Estonia1
Finland1
France3
Germany136
Greece7
Hong Kong, China SAR1
Hungary1
India9
Ireland1
Italy12
Japan2
Latvia1
Lithuania2
Netherlands19
North Macedonia1
Norway1
Poland8
Portugal4
Russia1
Saudi Arabia1
Serbia6
Singapore1
Slovenia4
Spain13
Sweden2
Switzerland2
Taiwan2
Türkiye14
Ukraine2
United Kingdom of Great Britain and Northern Ireland9
United States of America3
FKM trade visitor structure
2017
Visitors (number of admissions)
5.350
Proportion of trade visitors
96%
Total Germany (%)
60
Bremen
0
Hamburg
2
Lower Saxony
1
Schleswig-Holstein
0
North Rhine-Westphalia
8
Hesse
4
Rhineland-Palatinate
4
Saarland
0
Baden-Württemberg
12
Bavaria
56
Berlin
4
Brandenburg
3
Mecklenburg-West Pommerania
1
Saxony-Anhalt
0
Saxony
2
Thuringia
1
Professional position (%)
Entrepreneur, co-owner, freelancer
39
Managing director, board member, head of an authority etc.
11
Area manager, works manager, plant manager, branch manager, head of public office
13
Department head, group head, team leader
12
Other salaried staff, civil servant, skilled worker
17
Lecturer, teacher
1
Trainee
1
Other position
2
Student
3
Other not gainfully employed
1
Area of responsibility (%)
Management
28
Research/development/design
4
Manufacturing, production, quality control
5
Buying/procurement
15
Finance/accounting, controlling
0
Information and communication technology
1
Personnel administration, administration
1
Sales
28
Marketing, advertising, PR
10
Logistics: material management, storage, transport
1
Maintenance/repairs
0
Other area
4
Student
3
Other not gainfully employed
1
Economic sectors (%)
Chain store company
7
Specialist retail trade
27
Wholesale trade
18
Online retail
13
Supermarket, self-service chain, cash & carry
1
Department store
1
Import
12
Drop shippers
3
Commercial end-user
3
Manufacturers
24
Other economic sectors
8
Student
3
other non-professionals
1
Export
6
Distance to home (%)
up to 50 km
18
more than 50 km up to 100 km
4
more than 100 km up to 300 km
23
over 300 km
55
Foreign origin total (%)
40
EU
62
Other european countries
17
South-, East-, Central Asia
10
Other countries
12
Countries with the highest visitor shares (%)
Czechia
6
Size of company/organization (%)
1 - 4
24
5 - 9
11
10 - 49
22
50 - 199
15
200 - 499
6
500 - 999
4
1 000 and more
13
Student
3
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
43
collectively
27
in an advisory capacity/organization
16
no
9
Student
3
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
33
Earlier events
23
First visit
60
1.5
Survey conducted by:
Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee


