HanseLife

Deine Shoppingmesse

The current key figures are not FKM-certified.

Details provided by the organiser.

Statistics

figures9/20189/20199/20211)
auditNo
Space (m²)
space (gross)46.40049.10044.584
space (net)21.94822.9629.122
Special show space5.4275.7980
Exhibitor stand space16.52117.1649.122
hall space15.06215.3659.122
domestic14.37515.0029.122
foreign6873630
open air1.4591.7990
domestic1.4081.7680
foreign51310
Exhibitor figures
Exhibitors809862407
domestic764818394
foreign454413
other represented firms0
Visitor figures
Visitors75.63172.41920.053
domestic74.814*70.963*20.053
foreign817*1.456*0
* = determined by a representative survey
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
FKM Private visitors profile 2019
Visitors total (number of entries)72.419Proportion of private visitors92 %
Open all information
Origin according to federal states
Total Germany (%)99
of which
Nielsen 198
  • Bremen42
  • Hamburg1
  • Lower Saxony55
  • Schleswig-Holstein0
Nielsen 21
  • North Rhine-Westphalia1
Nielsen 3a0
  • Hesse0
  • Rhineland-Palatinate0
  • Saarland0
Nielsen 3b0
  • Baden-Württemberg0
Nielsen 40
  • Bavaria0
Nielsen 5+61
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 70
  • Saxony0
  • Thuringia0
Origin by continents
Foreign origin total (%)1
    Professional position
    Professional position (%)
    • Entrepreneur, co-owner, freelancer6
    • Managing director, board member, head of an authority etc.1
    • Area manager, works manager, plant manager, branch manager, head of public office2
    • Department head, group head, team leader5
    • Other salaried staff, civil servant, skilled worker34
    • Lecturer, teacher4
    • Trainee3
    • Other position10
    • Student8
    • Housewife/man4
    • Old-age pensioner18
    • Other not gainfully employed5
    Size of household
    Size of household (%)
    • 1 person18
    • 2 persons48
    • 3 persons15
    • 4 persons13
    • 5 persons and more5
    Buying and ordering capacity
    Buying and ordering capacity (%)
    • yes37
    • no20
    • maybe43
    Origin by km
    distance to home (%)
    • up to 50 km79
    • more than 50 km up to 100 km15
    • more than 100 km up to 300 km5
    • over 300 km1
    Age
    Age (%)
    • up to 20 years9
    • over 20 up to 30 years13
    • over 30 up to 40 years11
    • over 40 up to 50 years15
    • over 50 up to 60 years24
    • over 60 up to 70 years18
    • over 70 years11
    Sex
    Sex (%)
    • male29
    • female71
    Follow-up business
    Follow-up business (%)
    • yes26
    • no22
    • maybe52
    Frequency of trade fair visits
    Frequency of trade fair visits (%)
    • Previous event45
    • Earlier events40
    • First visit15

    Survey conducted by: M3B GmbH MESSE BREMEN

    Exhibitors profile

    Origin of exhibitors 2021 from 2 countries
    Germany: 394; Netherlands: 13

    Industry sectorGeneral Trade Fairs for Consumers (industry 04)
    Main product groupLiving, Furniture, Lifestyle Accessories, Building and Construction, Apparel (Garment), Household, Wellness, Health, sport, Kitchens, Cooking Utensils, Applied Arts, Household Articles, Fashion Accessories, Foodstuff, Motor Vehicles, Vehicles, Hobby Articles, Amateur Handicraft Articles, Wedding Fashion, Electrical Appliances, fitness, Leisure, Health Products, Grills, Consumer Goods, Cosmetics, Jewellery, Games, Wine
    AccessGeneral public
    Exhibitor data baseon-line available / access via home page of the trade fair
    Direct sale (retail sale to visitors permitted?)Yes



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