ProWein

International Trade Fair for Wine and Spirits

Venue

MessegeländeDusseldorfGermany

Dates

19/03/-21/03/202310/03/-12/03/2024Interval: annuallyfounded in: 1994

Organiser

Messe Düsseldorf GmbH Messeplatz40474 DusseldorfGermanyFon: +49 211 4560-01Fax: +49 211 4560-668info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project teamFon: +49 211 4560-01Fax: +49 211 4560-668info@messe-duesseldorf.dehttp://www.prowein.de

Supporter/sponsor

Deutsches Weininstitut GmbH (DWI), Mainz

Present journalists

2022: 919, of which from abroad 291

The current key figures are FKM-certified.

Statistics

figures	3/2018	3/2019	5/2022₁₎
FKM certification
Space (m²)
space (gross)	132.200	132.400	182.300
space (net)	73.348	75.173	68.554
Special show space	1.103	1.068	196
Exhibitor stand space	72.245	74.105	68.358
hall space	72.245	74.105	68.358
domestic	18.673	19.560	12.308
foreign	53.572	54.545	56.050
open air	0	0	0
Exhibitor figures
Exhibitors	6.872	6.905	5.734
domestic	985	977	700
foreign	5.887	5.928	5.034
other represented firms			0
Visitor figures
Visitors (number of admissions)	60.560	61.500	38.002
domestic	28.100	28.167	14.479
foreign	32.460	33.333	23.523

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2022 from 62 countries
Argentina: 125; Armenia: 23; Australia: 24; Austria: 275; Belgium: 21; Bosnia and Herzegovina: 8; Brazil: 8; Bulgaria: 9; Canada: 20; Chile: 78; China, People's Republic: 3; Croatia: 15; Curaçao: 1; Cyprus: 11; Czechia: 3; Denmark: 6; Ecuador: 1; Estonia: 3; Finland: 1; France: 1139; Georgia: 24; Germany: 700; Greece: 110; Hong Kong, China SAR: 1; Hungary: 51; India: 2; Ireland: 23; Israel: 3; Italy: 1519; Japan: 2; Kazakhstan: 1; Korea, Republic: 1; Kosovo: 6; Latvia: 3; Lebanon: 10; Lithuania: 2; Luxembourg: 11; Mauritius: 6; Mexico: 2; Moldova, Republic: 46; Netherlands: 16; New Zealand: 7; North Macedonia: 14; Norway: 5; Peru: 2; Poland: 8; Portugal: 411; Réunion: 2; Romania: 20; Serbia: 15; Slovakia: 1; Slovenia: 43; South Africa: 23; Spain: 656; Sweden: 4; Switzerland: 28; Tunisia: 4; Türkiye: 5; Ukraine: 4; United Kingdom of Great Britain and Northern Ireland: 51; United States of America: 100; Uruguay: 18

FKM Trade visitors profile 2022

Visitors total (number of entries)38.002Proportion of trade visitors98 %

Open all information

Origin according to federal states

Total Germany (%)37

of which

Nielsen 110

Bremen1
Hamburg4
Lower Saxony3
Schleswig-Holstein2

Nielsen 237

North Rhine-Westphalia37

Nielsen 3a26

Hesse11
Rhineland-Palatinate14
Saarland1

Nielsen 3b13

Baden-Württemberg13

Nielsen 48

Bavaria8

Nielsen 5+64

Berlin3
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt1

Nielsen 72

Saxony1
Thuringia1

Economic sector

Economic sector (%)

Specialist Wine, sparkling wine, spirituous beverages26
Other retail12
Wholesale/foreign trade21
Hotels/restaurants13
Manufacturing sector11
Other10
Student6
Other not gainfully employed1

Professional position

Professional position (%)

37
Managing director, board member, head of an authority etc.16
Area manager, works manager, plant manager, branch manager, head of public office10
Department head, group head, team leader13
Other salaried staff, civil servant, skilled worker10
Lecturer, teacher1
Trainee3
Other position2
Student6
Other not gainfully employed1

Area of responsibility

Area of responsibility (%)

Management37
Research and development, design/construction1
Manufacturing, production, quality control3
Buying/procurement19
Finance/accounting, controlling1
Information and communication technology0
Personnel administration, administration1
Sales21
Marketing, advertising, PR5
Logistics: material management, storage, transport0
Maintenance/repairs0
Other area4
Student6
Other not gainfully employed1

Origin by km

Distance to home (%)

up to 50 km11
more than 50 km up to 100 km4
more than 100 km up to 300 km18
over 300 km66

Origin by continents

Foreign origin total (%) *63

of which

EU62
Other european countries15
Africa2
North America6
South and Central America8
Middle East1
South-, East-, Central Asia5
Australia/Oceania1

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

Netherlands12
Belgium6
France6
Italy6
United Kingdom of Great Britain and Northern Ireland5

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

1 - 431
5 - 912
10 - 4921
50 - 19913
200 - 4996
500 - 9992
1 000 and more7
Student6
Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively44
collectively23
in an advisory capacity/organization16
no9
Student6
Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event44
Earlier events44
First visit42

Length of stay

Average length of stay (days)

2.1

Survey conducted by: Wissler & Partner

Industry sectorFood, Beverage and Luxury Foodstuff (industry 24)

Main product groupWine, Spirits, Sales Promotion, Accessories, Software, Champagne, Sparkling Wines, Professional Literature, Services, Delicacies, Catering Trade/Gastronomy, Beverages, Trade, Delicatessen Foods, Luxury Foodstuff, Foodstuff

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No