ProWein

International Trade Fair for Wine and Spirits

The current key figures are FKM-certified.

Statistics

figures5/20221)3/20233/2024
FKM certification

preliminary
Space (m²)
space (gross)182.300182.300182.300
space (net)68.55473.79473.900
Special show space196808912
Exhibitor stand space68.35872.98672.988
hall space68.35872.98672.988
domestic12.30813.35712.971
foreign56.05059.62960.017
open air000
Exhibitor figures
Exhibitors5.7345.7645.289
domestic700697703
foreign5.0345.0674.586
other represented firms00
Visitor figures
Visitors (number of admissions)38.00249.30445.082
domestic14.47921.32520.246
foreign23.52327.97924.836
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2024 from 65 countries
Argentina: 112; Armenia: 29; Australia: 54; Austria: 204; Azerbaijan: 13; Belgium: 12; Bolivia: 1; Bosnia and Herzegovina: 10; Brazil: 9; Bulgaria: 27; Canada: 15; Chile: 67; China, People's Republic: 8; Croatia: 25; Curaçao: 1; Cyprus: 15; Czechia: 4; Denmark: 21; Estonia: 4; Finland: 3; France: 744; Georgia: 37; Germany: 703; Greece: 109; Hong Kong, China SAR: 3; Hungary: 48; India: 2; Ireland: 34; Israel: 4; Italy: 1198; Japan: 24; Kazakhstan: 2; Korea, Republic: 11; Latvia: 2; Lebanon: 6; Lithuania: 9; Luxembourg: 3; Martinique: 1; Mauritius: 12; Mexico: 19; Moldova, Republic: 59; Mongolia: 1; Netherlands: 26; New Zealand: 32; North Macedonia: 14; Norway: 5; Panama: 1; Peru: 2; Poland: 16; Portugal: 326; Romania: 25; Serbia: 16; Slovakia: 2; Slovenia: 56; South Africa: 88; Spain: 680; Sri Lanka: 1; Sweden: 5; Switzerland: 37; Türkiye: 16; Ukraine: 25; United Kingdom of Great Britain and Northern Ireland: 101; United States of America: 130; Uruguay: 19; Venezuela: 1

FKM Trade visitors profile 2022
Visitors total (number of entries)38.002Proportion of trade visitors98 %
Open all information
Origin according to federal states
Total Germany (%)37
of which
Nielsen 110
  • Bremen1
  • Hamburg4
  • Lower Saxony3
  • Schleswig-Holstein2
Nielsen 237
  • North Rhine-Westphalia37
Nielsen 3a26
  • Hesse11
  • Rhineland-Palatinate14
  • Saarland1
Nielsen 3b13
  • Baden-Württemberg13
Nielsen 48
  • Bavaria8
Nielsen 5+64
  • Berlin3
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt1
Nielsen 72
  • Saxony1
  • Thuringia1
Economic sector
Economic sector (%)
  • Specialist Wine, sparkling wine, spirituous beverages26
  • Other retail12
  • Wholesale/foreign trade21
  • Hotels/restaurants13
  • Manufacturing sector11
  • Other10
  • Student6
  • Other not gainfully employed1
Professional position
Professional position (%)
  • 37
  • Managing director, board member, head of an authority etc.16
  • Area manager, works manager, plant manager, branch manager, head of public office10
  • Department head, group head, team leader13
  • Other salaried staff, civil servant, skilled worker10
  • Lecturer, teacher1
  • Trainee3
  • Other position2
  • Student6
  • Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
  • Management37
  • Research and development, design/construction1
  • Manufacturing, production, quality control3
  • Buying/procurement19
  • Finance/accounting, controlling1
  • Information and communication technology0
  • Personnel administration, administration1
  • Sales21
  • Marketing, advertising, PR5
  • Logistics: material management, storage, transport0
  • Maintenance/repairs0
  • Other area4
  • Student6
  • Other not gainfully employed1
Origin by km
Distance to home (%)
  • up to 50 km11
  • more than 50 km up to 100 km4
  • more than 100 km up to 300 km18
  • over 300 km66
Origin by continents
Foreign origin total (%) *63
of which
  • EU62
  • Other european countries15
  • Africa2
  • North America6
  • South and Central America8
  • Middle East1
  • South-, East-, Central Asia5
  • Australia/Oceania1

* = determined by visitor registration

Origin by countries
Countries with the highest visitor shares (%) *
  • Netherlands12
  • Belgium6
  • France6
  • Italy6
  • United Kingdom of Great Britain and Northern Ireland5

* = determined by visitor registration

Size of company/organization
Size of company/organization (%)
  • 1 - 431
  • 5 - 912
  • 10 - 4921
  • 50 - 19913
  • 200 - 4996
  • 500 - 9992
  • 1 000 and more7
  • Student6
  • Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively44
  • collectively23
  • in an advisory capacity/organization16
  • no9
  • Student6
  • Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event44
  • Earlier events44
  • First visit42
Length of stay
Average length of stay (days)

2.1

Survey conducted by: Wissler & Partner

Industry sectorFood, Beverage and Luxury Foodstuff (industry 24)
Main product groupWine, Spirits, Sales Promotion, Accessories, Software, Champagne, Sparkling Wines, Professional Literature, Services, Delicacies, Catering Trade/Gastronomy, Beverages, Trade, Delicatessen Foods, Luxury Foodstuff, Foodstuff
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No



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