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ProWein

International Trade Fair for Wine and Spirits

For more than 30 years, ProWein has ranked among the world’s most important trade fairs for wines and spirits. Held once a year in Düsseldorf, it presents a uniquely international spectrum: exhibitors from all major wine-growing regions and numerous international spirits producers meet trade visitors from retail and gastronomy. As the leading industry event, ProWein sets trends, connects the sector, and provides a comprehensive overview of global market developments.

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Date

07.03.-09.03.2027
Cycle: annually
Year founded: 1994
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Fairgrounds

Messegelände
Dusseldorf
Germany

domain
Organisers

Messe Düsseldorf GmbH

Messeplatz
40474 Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project team

prowein@messe-duesseldorf.dehttp://www.prowein.de

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Sector focus

Food, Beverage and Luxury Foodstuff (industry 24)

Main offerings

Wine
Spirits
Sales Promotion
Accessories
Software
Champagne
Sparkling Wines
Professional Literature
Services
Delicacies
Catering Trade/Gastronomy
Beverages
Trade
Delicatessen Foods
Luxury Foodstuff
Foodstuff

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Access

Trade visitors

editor_choice

Sponsors

Deutsches Weininstitut GmbH (DWI), Mainz

Statistics

Key figures
3/2026
Present journalists
742, of which from abroad 236
Exhibitors
3.364
Domestic
641
Abroad
2.723
Visitors (number of admissions)
31.512
Domestic
18.403
Abroad
13.109
Space (gross)
97.200
Space (net)
43.101
Special show space
979
Exhibitor stand space
42.122
Hall space
42.122
Domestic
11.182
Abroad
30.940
Origin of exhibitors 2026 from 63 countries
Argentina42
Armenia4
Australia24
Austria154
Azerbaijan13
Belgium9
Bosnia and Herzegovina1
Brazil10
Bulgaria26
Canada8
Chile32
China, People's Republic31
Costa Rica1
Croatia14
Cyprus9
Czechia4
Denmark8
Estonia3
Finland3
France406
Georgia32
Germany641
Greece74
Greenland1
Hong Kong, China SAR4
Hungary19
India20
Ireland25
Israel3
Italy615
Japan8
Kazakhstan2
Korea, Republic7
Kosovo9
Latvia3
Lithuania8
Luxembourg3
Malta1
Mexico22
Moldova, Republic66
Montenegro11
Netherlands30
New Zealand5
North Macedonia14
Norway3
Paraguay1
Poland16
Portugal203
Romania19
Serbia14
Singapore1
Slovakia3
Slovenia19
South Africa65
Spain433
Sweden5
Switzerland18
Turkmenistan1
Türkiye16
Ukraine22
United Kingdom of Great Britain and Northern Ireland54
United States of America45
Venezuela1
FKM trade visitor structure
2024
Visitors (number of admissions)
45.082
Proportion of trade visitors
95%
Total Germany (%)
44
Bremen
1
Hamburg
3
Lower Saxony
4
Schleswig-Holstein
2
North Rhine-Westphalia
37
Hesse
8
Rhineland-Palatinate
15
Saarland
2
Baden-Württemberg
15
Bavaria
8
Berlin
2
Brandenburg
0
Mecklenburg-West Pommerania
0
Saxony-Anhalt
1
Saxony
1
Thuringia
1
Professional position (%)
36
Managing director, board member, head of an authority etc.
17
Area manager, works manager, plant manager, branch manager, head of public office
12
Department head, group head, team leader
14
Other salaried staff, civil servant, skilled worker
10
Lecturer, teacher
1
Trainee
2
Other position
2
Student
5
Other not gainfully employed
1
Area of responsibility (%)
Management
39
Research and development, design/construction
1
Manufacturing, production, quality control
3
Buying/procurement
20
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
19
Marketing, advertising, PR
4
Logistics: material management, storage, transport
1
Maintenance/repairs
0
Other area
5
Student
5
Other not gainfully employed
1
Economic sectors (%)
Specialist Wine, sparkling wine, spirituous beverages
22
Other retail
12
Wholesale/foreign trade (Import/Export)
23
Catering/hotels
16
Manufacturing sector
12
Other
9
Pupil, student
5
other non-professionals
1
Distance to home (%)
up to 50 km
11
more than 50 km up to 100 km
6
more than 100 km up to 300 km
23
over 300 km
60
Foreign origin total (%)
56
EU
63
Other european countries
16
Africa
2
North America
8
South and Central America
4
Middle East
1
South-, East-, Central Asia
5
Australia/Oceania
1
Countries with the highest visitor shares (%)
Netherlands
11
France
7
United Kingdom of Great Britain and Northern Ireland
7
Italy
6
Belgium
6
Size of company/organization (%)
1 - 4
30
5 - 9
13
10 - 49
22
50 - 199
13
200 - 499
7
500 - 999
2
1 000 and more
7
Student
5
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
47
collectively
22
in an advisory capacity/organization
15
no
9
Student
5
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
51
Earlier events
51
First visit
31
2.1
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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