IPM ESSEN

The world's leading trade fair for horticulture

Venue

MessegeländeEssenGermany

Dates

28/01/-31/01/2025January 2026Interval: annuallyfounded in: 1983

Organiser

Messe Essen GmbH Messeplatz 145131 EssenGermanyFon: +49 201 7244-0Fax: +49 201 7244-248info@messe-essen.dehttp://www.messe-essen.de

Project teamFon: +49 201 7244-226Fax: +49 201 7244-513ipm@messe-essen.dehttp://www.ipm-essen.de

Supporter/sponsor

Zentralverband Gartenbau e.V. ZVG

Present journalists

2024: 302, of which from abroad 118

The current key figures are FKM-certified.

Statistics

figures	1/2020₁₎	1/2023	1/2024
FKM certification
Space (m²)
space (gross)	86.400	86.400	86.400
space (net)	46.731	42.554	44.229
Special show space	4.205	3.792	4.238
Exhibitor stand space	42.526	38.762	39.991
hall space	42.526	38.762	39.991
domestic	16.223	13.784	12.745
foreign	26.303	24.978	27.246
open air	0	0	0
Exhibitor figures
Exhibitors	1.538	1.339	1.377
domestic	591	444	449
foreign	947	895	928
Visitor figures
Visitors (number of admissions)	46.480	36.741	33.772
domestic	28.678*	25.241*	21.580*
foreign	17.802*	11.500*	12.192*
* = determined by a representative survey

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2024 from 41 countries
Albania: 1; Australia: 1; Austria: 8; Belgium: 63; Bulgaria: 1; Canada: 1; China, People's Republic: 27; Congo, Democratic Republic: 16; Costa Rica: 11; Czechia: 4; Denmark: 41; Ecuador: 2; Estonia: 2; Finland: 1; France: 38; Germany: 449; Hungary: 5; India: 39; Indonesia: 1; Ireland: 1; Israel: 8; Italy: 112; Japan: 6; Latvia: 2; Lithuania: 7; Netherlands: 346; New Zealand: 2; Poland: 32; Portugal: 7; Romania: 1; Serbia: 1; Spain: 46; Sri Lanka: 9; Sweden: 7; Switzerland: 9; Taiwan: 1; Tunisia: 1; Türkiye: 41; United Arab Emirates: 1; United Kingdom of Great Britain and Northern Ireland: 15; United States of America: 11

FKM Trade visitors profile 2023

Visitors total (number of entries)36.741Proportion of trade visitors96 %

Open all information

Origin according to federal states

Total Germany (%)68

of which

Nielsen 116

Bremen1
Hamburg1
Lower Saxony12
Schleswig-Holstein2

Nielsen 243

North Rhine-Westphalia43

Nielsen 3a12

Hesse8
Rhineland-Palatinate4
Saarland0

Nielsen 3b8

Baden-Württemberg8

Nielsen 412

Bavaria12

Nielsen 5+63

Berlin2
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt0

Nielsen 75

Saxony2
Thuringia3

Economic sector

Economic sector (%)

Devorative plants, shrubs22
Fruit and vegetable growing4
Nursery12
Retail market garden4
Garden nurseries2
Florist, specialist retailer10
Garden centre, flower wholesale4
Seed trade1
Home improvement centre1
Hypermarket1
Mail order1
Gardener/ landscaper, horticultural/ landscape architect9
Cemetry gardeners3
Wedding planner1
Service and consulting2
Public authority, municipal garden department1
Education/Training1
Research/teaching2
Other economic sectors8
Student8
other non-professionals3

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer28
Managing director, board member, head of an authority etc.6
Area manager, works manager, plant manager, branch manager, head of public office6
Department head, group head, team leader11
Other salaried staff, civil servant, skilled worker13
Lecturer, teacher2
Trainee21
Other position2
Student8
Other not gainfully employed3

Area of responsibility

Area of responsibility (%)

Management26
Research and development, design/construction5
Manufacturing, production, quality control15
Buying/procurement6
Finance/accounting, controlling0
Information and communication technology1
Personnel administration, administration1
Sales16
Marketing, advertising, PR2
Logistics: material management, storage, transport1
Maintenance/repairs2
Other area14
Student8
Other not gainfully employed3

Origin by km

Distance to home (%)

up to 50 km14
more than 50 km up to 100 km13
more than 100 km up to 300 km28
over 300 km46

Origin by continents

Foreign origin total (%)32

of which

EU76
Other european countries10
Africa1
North America3
South and Central America2
Middle East2
South-, East-, Central Asia5
Australia/Oceania2

Origin by countries

Countries with the highest visitor shares (%)

Netherlands23
Belgium7
Italy5
Austria5
Spain5

Size of company/organization

Size of company/organization (%)

1 - 419
5 - 918
10 - 4929
50 - 19913
200 - 4993
500 - 9992
1 000 and more5
Student8
Other not employed3

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively27
collectively21
in an advisory capacity/organization17
no24
Student8
Other not gainfully employed3

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event4
Earlier events44
First visit52

Length of stay

Average length of stay (days)

1.4

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorGardening and landscaping (plants, equipment, technology) (industry 36)

Main product groupPotflowers, Green Plants, Hydroculture, Vegetables, Nursery Products, Cut Flowers, Grounds, Seeds, Flower-bulbs, Green Houses, Measuring Systems, Machinery, Plant Protection, Pottery, Irrigation Plants, Drainage, Refrigeration, Transport Equipment, Utility Vehicles, Trailers, Florists' Articles, Industrial Crafts, Applied Arts, Decorations, Greeting Cards, Dried Flowers, Basketwork Goods, Grave Arrangements, Shop Construction, Shop Fittings, Packaging Material, Special-Purpose Clothing, Protective Clothing, Tools, Services

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No