Ambiente

Leading International Consumer Goods Fair

Venue

MessegeländeFrankfurt on the MainGermany

Dates

03/02/-07/02/202326/01/-30/01/2024Interval: annuallyfounded in: 1949

Organiser

Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 160327 Frankfurt on the MainGermanyFon: +49 69 7575-0Fax: +49 69 7575-6433info@messefrankfurt.comhttp://www.messefrankfurt.com

The current key figures are FKM-certified.

Statistics

figures2/20192/20202)2/2023
FKM certification
Space (m²)
space (gross)305.600310.600253.800
space (net)179.755179.169141.796
Special show space1.7641.3371.956
Exhibitor stand space177.991177.832139.840
hall space177.991177.832139.840
domestic45.09944.00323.156
foreign132.892133.829116.684
open air000
Exhibitor figures
Exhibitors4.4604.5823.681
domestic669679440
foreign3.7913.9033.241
Visitor figures
Visitors (number of admissions)136.081101.114109.491
domestic58.09738.28736.843
foreign77.98462.82772.648
1) .
2) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2023 from 83 countries
Andorra: 1; Argentina: 2; Australia: 7; Austria: 23; Bangladesh: 55; Belgium: 48; Brazil: 36; Brunei Darussalam: 1; Bulgaria: 6; Cambodia: 3; Canada: 10; China, People's Republic: 266; Colombia: 2; Croatia: 6; Czechia: 18; Denmark: 60; Ecuador: 1; Egypt: 18; El Salvador: 1; Estonia: 3; Finland: 8; France: 112; Germany: 440; Ghana: 16; Greece: 15; Hong Kong, China SAR: 121; Hungary: 10; India: 538; Indonesia: 72; Ireland: 6; Israel: 11; Italy: 338; Japan: 50; Jordan: 2; Kenya: 2; Korea, Republic: 74; Kosovo: 1; Latvia: 7; Lebanon: 3; Lithuania: 30; Luxembourg: 1; Madagascar: 1; Malaysia: 4; Mali: 1; Malta: 1; Mauritius: 2; Morocco: 8; Myanmar: 2; Nepal: 13; Netherlands: 102; New Zealand: 1; Norway: 4; Pakistan: 5; Palestinian territories: 1; Peru: 9; Philippines: 35; Poland: 72; Portugal: 97; Romania: 7; San Marino: 1; Saudi Arabia: 3; Serbia: 11; Singapore: 4; Slovakia: 6; Slovenia: 7; South Africa: 1; Spain: 109; Sri Lanka: 4; Sweden: 42; Switzerland: 26; Taiwan: 89; Tanzania, United Republic: 1; Thailand: 35; Tunisia: 16; Turkmenistan: 1; Türkiye: 340; Ukraine: 18; United Arab Emirates: 6; United Kingdom of Great Britain and Northern Ireland: 86; United States of America: 48; Uruguay: 1; Vietnam: 36; Zimbabwe: 1

FKM Trade visitors profile 2023
Visitors total (number of entries)109.491Proportion of trade visitors92 %
Open all information
Origin according to federal states
Total Germany (%)31
of which
Nielsen 18
  • Bremen0
  • Hamburg2
  • Lower Saxony4
  • Schleswig-Holstein2
Nielsen 217
  • North Rhine-Westphalia17
Nielsen 3a42
  • Hesse30
  • Rhineland-Palatinate9
  • Saarland2
Nielsen 3b15
  • Baden-Württemberg15
Nielsen 412
  • Bavaria12
Nielsen 5+64
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 73
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • Retail trade35
  • Wholesale/foreign trade21
  • Service15
  • Industry9
  • Skilled trades2
  • Other sectors11
  • Pupil, student5
  • Other not gainfully employed3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer33
  • Managing director, board member, head of an authority etc.17
  • Area manager, works manager, plant manager, branch manager, head of public office9
  • Department head, group head, team leader11
  • Other salaried staff, civil servant, skilled worker16
  • Lecturer, teacher2
  • Trainee2
  • Other position2
  • Student5
  • Other not gainfully employed3
Area of responsibility
Area of responsibility (%)
  • Management29
  • Research and development, design/construction3
  • Manufacturing, production, quality control4
  • Buying/procurement12
  • Finance/accounting, controlling0
  • Information and communication technology0
  • Personnel administration, administration1
  • Sales16
  • Marketing, advertising, PR5
  • Logistics: material management, storage, transport1
  • Maintenance/repairs1
  • Other area9
  • Student5
  • Other not gainfully employed3
  • Creation, design11
Origin by km
Distance to home (%)
  • up to 50 km10
  • more than 50 km up to 100 km5
  • more than 100 km up to 300 km12
  • over 300 km73
Origin by continents
Foreign origin total (%) *69
of which
  • EU46
  • Other european countries16
  • Africa4
  • North America6
  • South and Central America6
  • Middle East6
  • South-, East-, Central Asia15
  • Australia/Oceania1

* = determined by visitor registration

Origin by countries
Countries with the highest visitor shares (%) *
  • Italy9
  • France5
  • United Kingdom of Great Britain and Northern Ireland5
  • United States of America5
  • Netherlands4

* = determined by visitor registration

Size of company/organization
Size of company/organization (%)
  • 1 - 424
  • 5 - 913
  • 10 - 4920
  • 50 - 19915
  • 200 - 4996
  • 500 - 9996
  • 1 000 and more8
  • Student5
  • Other not employed3
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively37
  • collectively25
  • in an advisory capacity/organization16
  • no14
  • Student5
  • Other not gainfully employed3
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event28
  • Earlier events44
  • First visit43
Length of stay
Average length of stay (days)

2.4

Survey conducted by: Wissler & Partner

Industry sectorHousehold Goods and Appliances, Ceramics, Glassware (industry 38), Office Equipment and Supplies (industry 15), Trade Fairs for Consumer Goods (industry 03)
Main product groupCutlery, Office Supplies, Electric Household Appliances, Garden Articles, Catering Supplies, Well-laid Table, Gifts, Glass Products, Grills, Household, Home Textiles, Hotel Furnishings, Small Furniture, Cookers, Consumer Goods, Industrial Crafts, Plastic Products, Cooking Utensils, Lighting Fittings, Fashion Accessories, Fashion Jewellery, Furniture design, Personal Supplies, China Tableware, Jewellery, Cutting Instruments, School Supplies, Souvenirs, Table Decoration, Lifestyle Accessories
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No



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