AGRITECHNICA

The world's leading trade fair for agricultural technology

Venue

MessegeländeHanoverGermany

Dates

12/11/-18/11/202309/11/-15/11/2025Interval: every two yearsfounded in: 1985

Organiser

DLG Service GmbH Eschborner Landstraße 12260489 Frankfurt on the MainGermanyFon: +49 69 24788-251Fax: +49 69 24788-113info@DLG-Service.comhttp://www.dlg-service.com

Project teamFon: +49 69 24788-900Fax: +49 69 24788-113agritechnica@dlg.orghttp://www.agritechnica.com

Present journalists

2019: 1478, of which from abroad 687

The current key figures are FKM-certified.

Statistics

figures	11/2015	11/2017	11/2019
FKM certification
Space (m²)
space (gross)	393.600	393.600	390.900
space (net)	236.682	237.036	239.590
Special show space	4.393	3.420	3.445
Exhibitor stand space	232.289	233.616	236.145
hall space	228.552	231.829	235.171
domestic	114.070	109.271	110.386
foreign	114.482	122.558	124.785
open air	3.737	1.787	974
domestic	2.170	642	432
foreign	1.567	1.145	542
Exhibitor figures
Exhibitors	2.892	2.802	2.803
domestic	1.270	1.129	1.060
foreign	1.622	1.673	1.743
other represented firms	46
domestic	15
foreign	31
Visitor figures
Visitors (number of admissions)	452.471	457.606	446.871
domestic	354.285*	347.733	306.702
foreign	98.186*	109.873	140.169
* = determined by a representative survey

Exhibitors profile

Origin of exhibitors 2019 from 53 countries
Argentina: 17; Australia: 2; Austria: 81; Belarus: 8; Belgium: 16; Brazil: 20; Bulgaria: 11; Canada: 40; China, People's Republic: 161; Croatia: 7; Czechia: 29; Denmark: 59; Egypt: 1; Estonia: 5; Finland: 47; France: 100; Germany: 1060; Greece: 8; Hong Kong, China SAR: 2; Hungary: 13; India: 56; Ireland: 17; Israel: 2; Italy: 370; Japan: 4; Korea, Republic: 5; Latvia: 2; Liechtenstein: 1; Lithuania: 8; Luxembourg: 4; Malaysia: 2; Netherlands: 113; Norway: 2; Pakistan: 6; Philippines: 1; Poland: 65; Portugal: 9; Romania: 12; Russia: 38; Saudi Arabia: 1; Serbia: 16; Slovakia: 3; Slovenia: 17; Spain: 51; Sri Lanka: 1; Sweden: 24; Switzerland: 18; Taiwan: 14; Thailand: 1; Türkiye: 112; Ukraine: 31; United Kingdom of Great Britain and Northern Ireland: 61; United States of America: 49

FKM Trade visitors profile 2019

Visitors total (number of entries)446.871Proportion of trade visitors86 %

Open all information

Origin according to federal states

Total Germany (%)67

of which

Nielsen 133

Bremen0
Hamburg1
Lower Saxony27
Schleswig-Holstein6

Nielsen 218

North Rhine-Westphalia18

Nielsen 3a13

Hesse7
Rhineland-Palatinate5
Saarland1

Nielsen 3b9

Baden-Württemberg9

Nielsen 415

Bavaria15

Nielsen 5+68

Berlin1
Brandenburg2
Mecklenburg-West Pommerania2
Saxony-Anhalt3

Nielsen 74

Saxony2
Thuringia2

Economic sector

Economic sector (%)

Agricultural business, company51
Forestry4
Service supply agency 7
Machine cooperative 2
Trade/sales5
Industry10
Repair-craft2
Other sectors13
Student4
Other not gainfully employed2

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer38
Managing director, board member, head of an authority etc.11
Area manager, works manager, plant manager, branch manager, head of public office4
Department head, group head, team leader6
Other salaried staff, civil servant, skilled worker18
Lecturer, teacher2
Trainee7
Other position8
Student4
Other not gainfully employed2

Area of responsibility

Area of responsibility (%)

Management37
Research/development/design7
Manufacturing, production, quality control7
Buying/procurement4
Finance/accounting, controlling2
Information and communication technology1
Personnel administration, administration2
Sales7
Marketing, advertising, PR2
Logistics: material management, storage, transport3
Maintenance/repairs10
Other area13
Student4
Other not gainfully employed2

Origin by km

Distance to home (%)

up to 50 km9
more than 50 km up to 100 km8
more than 100 km up to 300 km25
over 300 km59

Origin by continents

Foreign origin total (%) *33

of which

EU70
Other european countries19
Africa1
North America3
South and Central America2
Middle East1
South-, East-, Central Asia5
Australia/Oceania1

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

Netherlands11
Denmark8
Austria6
Italy6
Switzerland5

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

1 - 441
5 - 910
10 - 4915
50 - 1998
200 - 4993
500 - 9992
1 000 and more8
Student4
Other not employed2
N/A8

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively30
collectively25
in an advisory capacity/organization21
no19
Student4
Other not gainfully employed2

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event59
Earlier events61
First visit24

Length of stay

Average length of stay (days)

Survey conducted by: Wissler & Partner

Industry sectorAgriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)

Main product groupTractors, Transport Technology, Soil Cultivation Machines, Irrigation Plants, Plant Protection, Harvesting Machines, Municipal Engineering, Landscape Preservation, Forestry Engineering, Regenerating raw materials, Seeds, Fertilizer, Fuel, Lubricants, Components, Replacement Parts, Gears and Drives Technology, Information Technology, Software, Fertilizer Technology, Cereal and Seed Processing Machines, Electronics, Second hand machine exchange

AccessTrade visitors and general public

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)Yes