AGRITECHNICA

The world's leading trade fair for agricultural technology

Venue

MessegeländeHanoverGermany

Dates

12/11/-18/11/202309/11/-15/11/2025November 2027Interval: every two yearsfounded in: 1985

Organiser

DLG Service GmbH Eschborner Landstraße 12260489 Frankfurt on the MainGermanyFon: +49 69 24788-251Fax: +49 69 24788-113info@DLG-Service.comhttp://www.dlg-service.com

Project teamFon: +49 69 24788-900Fax: +49 69 24788-113agritechnica@dlg.orghttp://www.agritechnica.com

The current key figures are FKM-certified.

Statistics

figures	11/2017	11/2019	11/2023
FKM certification
Space (m²)
space (gross)	393.600	390.900	381.900
space (net)	237.036	239.590	235.674
Special show space	3.420	3.445	3.366
Exhibitor stand space	233.616	236.145	232.308
hall space	231.829	235.171	232.242
domestic	109.271	110.386	104.191
foreign	122.558	124.785	128.051
open air	1.787	974	66
domestic	642	432	0
foreign	1.145	542	66
Exhibitor figures
Exhibitors	2.802	2.803	2.776
domestic	1.129	1.060	959
foreign	1.673	1.743	1.817
Visitor figures
Visitors (number of admissions)	457.606	446.871	473.687
domestic	347.733	306.702	327.258
foreign	109.873	140.169	146.429

Exhibitors profile

Origin of exhibitors 2023 from 53 countries
Argentina: 19; Australia: 2; Austria: 66; Belgium: 20; Brazil: 28; Bulgaria: 11; Canada: 37; China, People's Republic: 174; Croatia: 3; Cyprus: 1; Czechia: 35; Denmark: 55; Egypt: 1; Estonia: 4; Finland: 46; France: 106; Germany: 959; Greece: 7; Hong Kong, China SAR: 3; Hungary: 14; India: 79; Iran, Islamic Republic: 4; Ireland: 15; Israel: 3; Italy: 351; Japan: 2; Kazakhstan: 2; Korea, Republic: 5; Latvia: 3; Lithuania: 13; Luxembourg: 2; Netherlands: 142; Norway: 2; Pakistan: 7; Poland: 71; Portugal: 8; Romania: 16; Saudi Arabia: 1; Serbia: 14; Slovakia: 4; Slovenia: 12; South Africa: 1; Spain: 51; Sri Lanka: 1; Sweden: 29; Switzerland: 22; Taiwan: 17; Thailand: 2; Tunisia: 1; Türkiye: 157; Ukraine: 33; United Kingdom of Great Britain and Northern Ireland: 59; United States of America: 56

FKM Trade visitors profile 2023

Visitors total (number of entries)473.687Proportion of trade visitors84 %

Open all information

Origin according to federal states

Total Germany (%)66

of which

Nielsen 135

Bremen0
Hamburg0
Lower Saxony27
Schleswig-Holstein7

Nielsen 218

North Rhine-Westphalia18

Nielsen 3a12

Hesse6
Rhineland-Palatinate5
Saarland0

Nielsen 3b8

Baden-Württemberg8

Nielsen 416

Bavaria16

Nielsen 5+67

Berlin0
Brandenburg2
Mecklenburg-West Pommerania2
Saxony-Anhalt3

Nielsen 75

Saxony2
Thuringia2

Economic sector

Economic sector (%)

Agricultural business, company49
Forestry business4
Contractors, industrial equipment hire companies8
Industry11
Trade/sales4
Skilled trades4
Agricultural consultancy/organisation2
University/college/polytechnic2
Other economic sectors10
Pupil/student4
other non-professionals2

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer33
Managing director, board member, head of an authority etc.10
Area manager, works manager, plant manager, branch manager, head of public office3
Department head, group head, team leader6
Other salaried staff, civil servant, skilled worker21
Lecturer, teacher2
Trainee10
Other position8
Student4
Other not gainfully employed2

Area of responsibility

Area of responsibility (%)

Management32
Research and development, design/construction9
Manufacturing, production, quality control7
Buying/procurement4
Finance/accounting, controlling1
Information and communication technology1
Personnel administration, administration2
Sales6
Marketing, advertising, PR2
Logistics: material management, storage, transport3
Maintenance/repairs12
Other area15
Student4
Other not gainfully employed2

Origin by km

Distance to home (%)

up to 50 km9
more than 50 km up to 100 km8
more than 100 km up to 300 km26
over 300 km58

Origin by continents

Foreign origin total (%) *34

of which

EU72
Other european countries15
North America4
South and Central America3
South-, East-, Central Asia6
Australia/Oceania1

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

Netherlands13
Denmark8
Austria8
Switzerland6
Italy6

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

1 - 440
5 - 910
10 - 4915
50 - 1999
200 - 4994
500 - 9992
1 000 and more9
Student4
Other not employed2

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively24
collectively25
in an advisory capacity/organization23
no22
Student4
Other not gainfully employed2

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event50
Earlier events51
First visit33

Length of stay

Average length of stay (days)

2.0

Survey conducted by: Wissler & Partner

Industry sectorAgriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)

Main product groupTractors, Transport Technology, Soil Cultivation Machines, Irrigation Plants, Plant Protection, Harvesting Machines, Municipal Engineering, Landscape Preservation, Forestry Engineering, Regenerating raw materials, Seeds, Fertilizer, Fuel, Lubricants, Components, Replacement Parts, Gears and Drives Technology, Information Technology, Software, Fertilizer Technology, Cereal and Seed Processing Machines, Electronics, Second hand machine exchange

AccessTrade visitors and general public

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)Yes