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AGRITECHNICA

The world's leading trade fair for agricultural technology

AGRITECHNICA is the meeting place for decision-makers and the leading business marketplace for the international agricultural sector. It is a showcase for the global agricultural machinery industry and a forum for the future of crop production. All the leading companies in the sector present their new products and innovations at the world's leading trade fair for agricultural machinery. SYSTEMS & COMPONENTS takes place at the same time as AGRITECHNICA.

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Date

14.11.-20.11.2027
Cycle: every two years
Year founded: 1985
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Fairgrounds

Messegelände
Hanover
Germany

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Organisers

DLG Markets GmbH

Eschborner Landstraße 122
60489 Frankfurt on the Main
Germany
Fon: +49 69 24788-251
Fax: +49 69 24788-113
info.markets@dlg.orghttp://www.dlg-markets.com

Project team

agritechnica@dlg.orghttp://www.agritechnica.com

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Sector focus

Agriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)

Main offerings

Tractors
Transport Technology
Soil Cultivation Machines
Irrigation Plants
Plant Protection
Harvesting Machines
Municipal Engineering
Landscape Preservation
Forestry Engineering
Regenerating raw materials
Seeds
Fertilizer
Fuel
Lubricants
Components
Replacement Parts
Gears and Drives Technology
Information Technology
Software
Fertilizer Technology
Cereal and Seed Processing Machines
Electronics
Second hand machine exchange

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Access

Trade visitors and general public

Direct sale

Yes

Statistics

Key figures
11/2025
(temporary)
Exhibitors
2.819
Domestic
912
Abroad
1.907
Other represented firms
Visitors (number of admissions)
477.055
Domestic
319.746
Abroad
157.309
Trade visitors
Domestic
Abroad
Space (gross)
378.750
Space (net)
232.981
Special show space
3.095
Exhibitor stand space
229.886
Hall space
229.886
Domestic
104.862
Abroad
125.024
Open air
0
Domestic
Abroad
Origin of exhibitors 2025 from 50 countries
Andorra1
Argentina33
Australia14
Austria60
Belgium18
Brazil29
Bulgaria12
Canada53
China, People's Republic243
Croatia1
Czechia38
Denmark52
Egypt1
Estonia5
Finland41
France93
Germany912
Greece9
Hong Kong, China SAR3
Hungary21
India92
Ireland14
Israel3
Italy339
Japan4
Korea, Republic9
Latvia3
Liechtenstein1
Lithuania12
Luxembourg4
Netherlands121
Norway5
Pakistan5
Poland70
Portugal12
Romania21
Saudi Arabia1
Serbia7
Singapore1
Slovakia5
Slovenia13
Spain67
Sweden24
Switzerland22
Taiwan32
Thailand1
Türkiye159
Ukraine22
United Kingdom of Great Britain and Northern Ireland59
United States of America52
FKM trade visitor structure
2023
Visitors (number of admissions)
473.687
Proportion of trade visitors
84%
Total Germany (%)
66
Bremen
0
Hamburg
0
Lower Saxony
27
Schleswig-Holstein
7
North Rhine-Westphalia
18
Hesse
6
Rhineland-Palatinate
5
Saarland
0
Baden-Württemberg
8
Bavaria
16
Berlin
0
Brandenburg
2
Mecklenburg-West Pommerania
2
Saxony-Anhalt
3
Saxony
2
Thuringia
2
Professional position (%)
Entrepreneur, co-owner, freelancer
33
Managing director, board member, head of an authority etc.
10
Area manager, works manager, plant manager, branch manager, head of public office
3
Department head, group head, team leader
6
Other salaried staff, civil servant, skilled worker
21
Lecturer, teacher
2
Trainee
10
Other position
8
Student
4
Other not gainfully employed
2
Area of responsibility (%)
Management
32
Research and development, design/construction
9
Manufacturing, production, quality control
7
Buying/procurement
4
Finance/accounting, controlling
1
Information and communication technology
1
Personnel administration, administration
2
Sales
6
Marketing, advertising, PR
2
Logistics: material management, storage, transport
3
Maintenance/repairs
12
Other area
15
Student
4
Other not gainfully employed
2
Economic sectors (%)
Agricultural business, company
49
Forestry business
4
Contractors, industrial equipment hire companies
8
Industry
11
Trade/sales
4
Skilled trades
4
Agricultural consultancy/organisation
2
University/college/polytechnic
2
Other economic sectors
10
Pupil/student
4
other non-professionals
2
Distance to home (%)
up to 50 km
9
more than 50 km up to 100 km
8
more than 100 km up to 300 km
26
over 300 km
58
Foreign origin total (%)
34
EU
72
Other european countries
15
North America
4
South and Central America
3
South-, East-, Central Asia
6
Australia/Oceania
1
Countries with the highest visitor shares (%)
Netherlands
13
Denmark
8
Austria
8
Switzerland
6
Italy
6
Size of company/organization (%)
1 - 4
40
5 - 9
10
10 - 49
15
50 - 199
9
200 - 499
4
500 - 999
2
1 000 and more
9
Student
4
Other not employed
2
Influence on purchasing/procurement decisions (%)
decisively
24
collectively
25
in an advisory capacity/organization
23
no
22
Student
4
Other not gainfully employed
2
Frequency of trade fair visits (%)
Previous event
50
Earlier events
51
First visit
33
2
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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