domain
Organisers
Deutsche Messe AG
Messegelände
30521
Hanover
Germany
Fon: +49 511 89-0
Fax: +49 511 89-32626
adjust
Sector focus
Sports & Fitness (industry 74)
Agriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)
Main offerings
Horses
Equestrian Sports
Riding Equipment
Feeding Stuff
Health
Stable Equipment
Tournament Supplies
Sporting Goods
Off-Road Vehicles
Utility Vehicles
Transport Vehicles
Horse-breeding
Tourism
Services
Apparel (Garment)
Trailers
Leisure Wear
dogs
Animal Supplies
Agricultural Implements
Gifts
Industrial Crafts
Delicatessen Foods
vpn_key
Access
Trade visitors and general public
Direct sale
Yes
editor_choice
Sponsors
Pferdesportverband Hannover e.V.
Pferdeland Niedersachsen GmbH
Statistics
Key figures
12/2025
No
Exhibitors
448
Domestic
386
Abroad
62
Visitors (number of admissions)
38.198
Domestic
38.111
Abroad
87
Space (gross)
53.000
Space (net)
22.541
Special show space
10.510
Exhibitor stand space
12.031
Hall space
12.031
Domestic
10.004
Abroad
2.027
Origin of exhibitors 2025 from 19 countries
Austria6
Belgium4
Czechia1
Denmark6
France2
Germany386
Hungary1
Iceland1
Ireland3
Italy5
Lithuania2
Luxembourg2
Mongolia1
Netherlands16
Poland7
Portugal1
Spain1
Sweden1
Switzerland2
FKM private visitor structure
2023
Visitors (number of admissions)
38198
Bremen
1
Hamburg
1
Lower Saxony
73
Schleswig-Holstein
4
North Rhine-Westphalia
8
Hesse
3
Rhineland-Palatinate
0
Saarland
0
Baden-Württemberg
0
Bavaria
1
Berlin
0
Brandenburg
2
Mecklenburg-West Pommerania
1
Saxony-Anhalt
5
Saxony
1
Thuringia
1
Size of household (%)
1 person
13
2 persons
38
3 persons
18
4 persons
20
5 persons and more
11
Professional position (%)
Entrepreneur, co-owner, freelancer
14
Managing director, board member, head of an authority etc.
2
Area manager, works manager, plant manager, branch manager, head of public office
3
Department head, group head, team leader
7
Other salaried staff, civil servant, skilled worker
39
Lecturer, teacher
3
Trainee
4
Other position
4
Student
12
Housewife/man
2
Old-age pensioner
5
Other not gainfully employed
6
Buying and ordering capacity (%)
Yes
85
No
4
Perhaps
11
No Statement
0
Distance to home (%)
up to 50 km
28
more than 50 km up to 100 km
27
more than 100 km up to 300 km
40
over 300 km
5
Age (%)
up to 20 years
10
over 20 up to 30 years
30
over 30 up to 40 years
19
over 40 up to 50 years
15
over 50 up to 60 years
15
over 60 up to 70 years
7
over 70 years
4
Sex (%)
Male
34
Female
66
No Statement
0
0
Follow-up business (%)
Yes
33
No
22
Perhaps
45
No Statement
0
Frequency of trade fair visits (%)
Previous event
39
Earlier events
66
First visit
21
Survey conducted by:
Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee
