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Ambiente

International Trade Fair for the Consumer Goods Industry

Ambiente is the leading international trade fair for consumer goods and commercial furnishing in the field of Dining, Living and Giving. It showcases innovations, design trends, and sustainable solutions. As a global meeting point for business, networking and inspiration, it connects brands and manufacturers with all forms of retail, the HoReCa, hospitality and contract business – and is the largest international quality sourcing platform outside Asia.

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Date

29.01.-02.02.2027
Cycle: annually
Year founded: 1949
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Fairgrounds

Messegelände
Frankfurt on the Main
Germany

domain
Organisers

Messe Frankfurt Exhibition GmbH

Ludwig-Erhard-Anlage 1
60327 Frankfurt on the Main
Germany
Fon: +49 69 7575-0
Fax: +49 69 7575-6433
info@messefrankfurt.comhttp://www.messefrankfurt.com

Project team

ambiente-dining@messefrankfurt.comambiente-giving@messefrankfurt.comhttp://www.ambiente.messefrankfurt.com

event_list

Christmasworld Creativeworld

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Sector focus

Household Goods and Appliances, Ceramics, Glassware (industry 38)
Office Equipment and Supplies (industry 15)
Trade Fairs for Consumer Goods (industry 03)

Main offerings

Cutlery
Office Supplies
Electric Household Appliances
Garden Articles
Catering Supplies
Well-laid Table
Gifts
Glass Products
Grills
Household
Home Textiles
Hotel Furnishings
Small Furniture
Cookers
Consumer Goods
Industrial Crafts
Plastic Products
Cooking Utensils
Lighting Fittings
Fashion Accessories
Fashion Jewellery
Furniture design
Personal Supplies
China Tableware
Jewellery
Cutting Instruments
School Supplies
Souvenirs
Table Decoration
Lifestyle Accessories

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Access

Trade visitors

Statistics

Key figures
2/2026
Exhibitors
3.703
Domestic
369
Abroad
3.334
Visitors (number of admissions)
95.503
Domestic
29.561
Abroad
65.942
Space (gross)
252.400
Space (net)
144.871
Special show space
1.887
Exhibitor stand space
142.984
Hall space
142.984
Domestic
22.288
Abroad
120.696
Origin of exhibitors 2026 from 78 countries
Argentina2
Armenia1
Australia14
Austria21
Bangladesh33
Belgium52
Brazil30
Bulgaria5
Cambodia2
Canada13
China, People's Republic374
Colombia2
Croatia3
Czechia22
Denmark50
Egypt29
Estonia2
Finland8
France132
Germany369
Ghana15
Greece19
Hong Kong, China SAR230
Hungary11
India521
Indonesia37
Ireland3
Israel14
Italy316
Japan80
Jordan2
Kenya1
Korea, Republic53
Kosovo3
Latvia3
Lebanon1
Lithuania16
Luxembourg2
Madagascar1
Malaysia4
Montenegro1
Morocco5
Myanmar6
Nepal14
Netherlands98
New Zealand1
Nigeria1
Norway3
Pakistan13
Palestinian territories1
Panama2
Paraguay1
Peru18
Philippines45
Poland64
Portugal99
Romania6
Saudi Arabia3
Serbia11
Singapore5
Slovakia6
Slovenia8
South Africa12
Spain93
Sri Lanka5
Sweden50
Switzerland24
Taiwan121
Thailand43
Tunisia12
Türkiye226
Ukraine5
United Arab Emirates5
United Kingdom of Great Britain and Northern Ireland93
United States of America50
Uruguay1
Vietnam55
Virgin Islands (British)1
FKM trade visitor structure
2026
Visitors (number of admissions)
95.503
Proportion of trade visitors
91%
Total Germany (%)
27
Bremen
0
Hamburg
2
Lower Saxony
3
Schleswig-Holstein
2
North Rhine-Westphalia
16
Hesse
31
Rhineland-Palatinate
9
Saarland
1
Baden-Württemberg
13
Bavaria
13
Berlin
3
Brandenburg
1
Mecklenburg-West Pommerania
1
Saxony-Anhalt
0
Saxony
0
Thuringia
0
Professional position (%)
Entrepreneur, co-owner, freelancer
34
Managing director, board member, head of an authority etc.
17
Area manager, works manager, plant manager, branch manager, head of public office
11
Department head, group head, team leader
12
Other salaried staff, civil servant, skilled worker
12
Lecturer, teacher
1
Trainee
2
Other position
3
Student
5
Other not gainfully employed
3
Area of responsibility (%)
Management
28
Research and development, design/construction
4
Manufacturing, production, quality control
4
Buying/procurement
18
Sales
16
Marketing, advertising, PR
6
Other area
8
Student
5
Other not gainfully employed
3
Creation, design
8
Economic sectors (%)
Retail trade
38
Wholesale/foreign trade
21
Service
15
Industry
9
Skilled trades
2
Other economic sectors
8
Pupil, student
5
other non-professionals
3
Distance to home (%)
up to 50 km
9
more than 50 km up to 100 km
4
more than 100 km up to 300 km
11
over 300 km
76
Foreign origin total (%)
73
EU
41
Other european countries
15
Africa
3
North America
6
South and Central America
5
Middle East
5
South-, East-, Central Asia
24
Australia/Oceania
1
Countries with the highest visitor shares (%)
China, People's Republic
11
Italy
8
United States of America
5
United Kingdom of Great Britain and Northern Ireland
5
Netherlands
5
Size of company/organization (%)
1 - 4
21
5 - 9
11
10 - 49
24
50 - 199
16
200 - 499
7
500 - 999
4
1 000 and more
9
Student
5
Other not employed
3
Influence on purchasing/procurement decisions (%)
decisively
37
collectively
25
in an advisory capacity/organization
17
no
14
Student
5
Other not gainfully employed
3
Frequency of trade fair visits (%)
Previous event
42
Earlier events
45
First visit
32
2.7
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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