AUMA´s mission

​​​​​​​​​​​​​​​​​​​Lobbying

Representing the German trade fair industry with policy makers, business and society – at home and abroad

AUMA represents the interests of the trade fair industry vis-à-vis legislative and executive bodies on federal and state levels as well as in the European Union. Major topics include promoting sales and exports, especially for medium-sized companies and start-ups. Other areas include taxation, building and labour law, and sustainability. AUMA maintains regular contact with the relevant federal ministries in these areas. It is a permanent guest at federal/state committee meetings on domestic and foreign trade fairs.

We are a member of the Global Association of the Exhibition Industry (UFI) and maintain contact with foreign and international trade fair organisations. We also work closely with other organisations in the trade fair industry, including the GDG, IDFA and FAMA organisers’ associations. In addition, we work on committees in German industry umbrella organisations. In everything we do, we seek to balance the interests of exhibitors, organisers and visitors.

We represent the interests of exhibitors, organisers and visitors.

Information and consultancy

Providing clear decisional foundations – for exhibitors and visitors

We provide information about exhibitions in Germany and in other countries, including dates as well as facts and figures about offers, exhibitors and visitors. Our exhibition database contains up-to-date data and facts about more than 5,000 events worldwide – in four languages. This information helps exhibitors and visitors around the world make clear decisions about participating in trade fairs.


 
We provide practical tips on planning for and participating in trade fairs. As the Association of the German Trade Fair Industry, we also manage the Society for the Voluntary Control of Fair and Exhibition Statistics (FKM)
We provide clear information to exhibitors and trade fair visitors – for success in Germany and abroad.

Foreign trade fair activities

Supporting German industry exports

The Federal Ministry for Economic Affairs and Energy (BMWi) and the Federal Ministry of Food and Agriculture (BMEL) publish foreign trade fair programmes on an annual basis. We represent and coordinate the interests of German industry for the BMWi programme and support both ministries in implementing their programmes. These joint stands are especially beneficial to small and medium-sized companies in entering foreign markets. We also help our members promote their trade fairs abroad with our annual trade fair calendar entitled “Germa​n Trade Fair Quality Abroad” and our AUMA trade fair database.

We promote medium-sized companies – for their business success at trade fairs abroad.

Marketing, public relations and events

Positioning trade fairs “made in Germany” as an efficient marketing tool

We do umbrella marketing for Germany as a trade fair location and for trade fairs as a business tool. Our “Messen made in Ger​many”​ calendar for users in other countries appears in twelve languages. We use advertisements, posters and publications to highlight the benefits of trade fairs as marketing tools for companies, and also provide valuable argumentation aids.

We inform media representatives, and use press releases, interviews and newsletters to report on topics like the trade fair industry, lobbying, trade fair studies, industry-related education, and developments on the EU level. Every year we publish an overview of these topics in the AUMA “German Trade Fair Industry Review”.

As the leading organisation for the trade fair industry, we host various events every year in Berlin. The AUMA MesseTreff is the main event for the entire sector: it promotes dialogue among the industry, policy makers, associations and press. We also organise specialised forums for our members on current topics of high practical relevance.

We promote Germany as a attractive trade fair location – and a leader in global competition.

Institute of the German Trade Fair Industry

Securing the future of the industry – through education and research

We combine our commitment to exhibition science and our support for education and further training at the Institute of the German Trade Fair Industry. It houses the German Trade Fair Library with 9,400 publications from the exhibition, conference and event sector. We commission research and also carry out our own studies. We support universities and other institutions with guest lectures, and provide them with teaching materials in the field. In addition, we help to develop job profiles in the exhibition and event industry and train vocational school instructors. This work serves to establish trade fairs as an object of study for academic and other research in Germany.

We are committed to the future of the German trade fair industry – and are active in research and education.
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