AUMA​​​ Teams

AUMA currently has 25 employees and is organised into teams. Lobbying and Legal Affairs are both directly assigned to the management. Other teams are Communications and Marketing, Trade Fairs Germany, Trade Fairs Worldwide, Finance and HR as well as IT. With long-term expertise we are committed to the German trade fair industry - nationally and internationally. We support organisers as well as exhibitors and visitors.


  • Management
  • Lobbying and representation of interests
  • Legal matters and taxation
  • Technology and sustainability
  • Event organisation
  • Board and Member communications
  • Working groups: Technology and Logistics, Legal Affairs/Administration, Finances/ Taxes, Sustainability, IT

Trade Fairs Germany

  • Association contacts and cooperation projects
  • Consulting on exhibitor support at events in Germany
  • Statistics on exhibition organisers and venues in Germany
  • FKM management (Society for Voluntary Control of Fair and Exhibition Statistics)
  • Market monitoring and classifying German trade fairs
  • Dates and statistics on exhibitions in Germany
  • Consulting on trade fair participation in Germany
  • Trade fair research and studies
  • Collaboration with colleges and universities
  • Lectures at educational institutions
  • Working groups: Trade Fair Transparency, Visitor Services and FKM Working Committee

Trade Fairs Worldwide

  • Coordinating and publicising foreign trade fair programmes from federal and state governments
  • Dates and development data of trade fairs abroad
  • Competition monitoring
  • Advice on support for German exhibitors at international trade fairs
  • Advice on participation at exhibitions abroad
  • Branding of international exhibitions of AUMA members
  • Working groups: German Trade Fair Quality Abroad (GTQ), Round Table Brussels,
    AKAM (Determination of the Foreign Trade Fair Participation Programme of Germany)

Communications and Marketing

  • Media and public relations
  • Marketing
  • Social media
  • Online content
  • Working groups: Communication, Social Media, Marketing

Finances, HR and IT

  • Finances
  • Controlling
  • HR
  • Webmaster
  • System administration
  • Support
  • Database architecture
  • Project management (in-house)
  • Software programming (in-house)



We only use technically necessary cookies on our website.
Information on data protection at AUMA can be found here.