If you want to open up new sales markets abroad with your company, you need a strong local partner. German trade fairs abroad open doors for you and provide you with the decisive contacts to international trading partners.

AUMA and FAMA members organise more than 300 trade fairs of their own every year in important foreign growth regions, especially in Asia, North and South America and Eastern Europe - and the trend is rising. Apart from regular fluctuations, the number of visitors to German trade fairs abroad is rising almost constantly.

Successful dual strategy

German trade fair organisers offer their event and industry expertise both in Germany and worldwide. The concepts of their events are modelled on their established international trade fairs in Germany. As an exhibitor, you can thus enter distant markets with the security of German quality standards under the "German Trade Fair Quality Abroad (GTQ)" label.

German trade fair organisers pursue three main objectives with their dual strategy:

• They demonstrate global expertise for specific sectors.
• They attract new exhibitors and visitors to their leading domestic trade fairs.
• They benefit from higher growth rates outside Europe.

On the one hand, German trade fair organisers are strengthening their commitment abroad in order to cover the corresponding international markets (exhibitors and visitors) as fully as possible at their leading trade fairs in Germany.

On the other hand, German trade fair organisers are demonstrating their global expertise for certain sectors with their trade fairs abroad. This is because they also reach companies locally that would not participate in a trade fair in Western Europe. In addition, the quality of their trade fairs abroad can be a convincing argument for companies to exhibit at the leading trade fair in their sector in Germany.

Best services for German exhibitors abroad

At German trade fairs abroad, you and your company can concentrate on what you do best: looking after your customers and your business. This is because German organisers take care of everything else, which is an advantage for you as an exhibitor in many respects. You can rely on their many years of experience in organising international industry trade fairs. You also benefit from their contacts to trade associations in Germany and in the target countries as well as to potential local buyers.

In most cases, German organisers also have a subsidiary in the region that is well networked in the country. They can put you in touch with local customers who have not yet found their way to the companies in Germany.

And as a German exhibiting company, you have another advantage: You are already familiar with the concept of the "Trade Fair made in Germany" before your participation and familiar contacts at the organiser's facilitate your first steps into the new market.

German Trade Fair Quality Abroad - GTQ label

Together with its members who are active abroad, AUMA has developed the "German Trade Fair Quality Abroad (GTQ)" label. It emphasises the high quality standards of German trade fairs abroad. AUMA and FAMA members must fulfil these four criteria in order to be allowed to label their trade fairs abroad with the GTQ label:

• They are owners of the basic concept.
• They are in charge of the concept realisation.
• They draw up the budget.
• They manage international sales.

The organisers publish floor space, exhibitor and visitor figures for their foreign trade fairs with the GTQ label.