Conquering world markets at trade fairs
You’ve decided to present your product, services and company at a trade fair. Whether as a newcomer or an old hand, a lot of decisions will need to be made.
We give you the information you need to make sound decisions and have a successful fair. We guide you step by step through all the important parts of your planning, including trade fair selection, cost-benefit calculations, personnel planning and much more.
Efficient trade fair planning with the Trade Fair Benefit Check
The TradeFairBenefitCheck (MNC) is a software tool that provides valuable support in the planning stages of trade fair participation. It helps you define your goals, calculate benefits and plan your budget. After the fair you can use the MNC to generate cost-benefit analyses. The tool is available both online and offline (Windows/OSX) in four languages free of charge (German, English, French and Spanish).
Online check in the Toolbox Download MNC Watch instruction videos
Exhibit in Germany
In Germany you can conquer the world markets from home! Germany is the number one location for international trade fairs - because of its location in the heart of Europe, its modern infrastructure and because two thirds of all the world's leading trade fairs take place here. Here you reach ten million visitors, more than thirty percent of them from abroad.
10 steps to a successful trade fair participation
