Exhibit successfully

Conquering world markets at trade fairs

You’ve decided to present your product, services and company at a trade fair. Whether as a newcomer or an old hand, a lot of work will have to be done and more decisions will need to be made. But you will soon join the approximately 200,000 exhibitors at trade fairs in Germany every year.

We give you the information you need to make sound decisions and have a successful fair. We guide you step by step through all the important parts of your planning, including trade fair selection, cost-benefit calculations, personnel planning and much more.


Efficient trade fair planning with the Trade Fair Benefit Check

The TradeFairBenefitCheck (MNC) is a software tool that provides valuable support in the planning stages of trade fair participation. It helps you define your goals, calculate benefits and plan your budget. After the fair you can use the MNC to generate cost-benefit analyses. The tool is available both online and offline (Windows/OSX) in four languages free of charge (German, English, French and Spanish).

Online check in the ToolboxDownload MNCWatch instruction videos


Toolbox – online platform with everything trade fair planners need

Maximise your trade fair success with the best possible preparation. The AUMA Toolbox provides you with the essentials that you and your company need for trade fairs: tips, check lists, trade fair data and software. 


Messe fit guides you through all the preparation and follow-up stages for your trade fair – in 10 clear and compact steps.


MessePlan supports you in selecting trade fairs and generating statistics – with your personal trade fair plan.


Trade Fair Benefit Check helps you with the financial aspects of exhibiting – with an effective cost-benefit calculation of trade fair participation (software can also be downloaded).


Instructional videos on the Trade Fair Benefit Check, with four lessons on how to use the software.


Exhibit in Germany


In Germany you can conquer the world markets from home! Germany is the number one location for international trade fairs - because of its location in the heart of Europe, its modern infrastructure and because two thirds of all the world's leading trade fairs take place here. Here you reach ten million visitors, more than thirty percent of them from abroad.

10 steps to a successful trade fair participation

Your contact to us

Association of the German
Trade Fair Industry

Littenstraße 9
10179 Berlin

 +49 30 24000-0

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