Trade fair briefings

A briefing is the common basis for all participants and ensures clear coordination of objectives, expectations and responsibilities. It ensures that all relevant information on target groups, key messages and communication guidelines is communicated consistently and serves as a binding orientation framework for the entire trade fair participation. Well-structured briefings reduce uncertainties and make collaboration between internal and external stakeholders much easier.

A comprehensive briefing contains clear information on the strategic objectives of the trade fair participation, the company's core messages and organisational processes. It also defines responsibilities and decision-making channels to ensure smooth implementation. Not only content-related, but also logistical aspects such as schedules, resources and communication structures are essential.

Artificial intelligence (AI) can significantly optimise the briefing process by providing relevant data, automating processes and enabling adjustments in real time. The iterative exchange between humans and AI ensures that briefings are continuously improved and adapted to current requirements. This can help to increase efficiency and minimise sources of error, especially in complex trade fair projects.

A briefing ensures that everyone involved works on a standardised basis and that the trade fair participation is implemented professionally. It creates clarity, prevents misunderstandings and sets the course for a successful event.