domain
Organisers
Messe Düsseldorf GmbH
Messeplatz
40474
Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
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Sector focus
Advertising, Marketing, Franchising (industry 94)
Hotel and Catering, Shop Fittings (industry 33)
Main offerings
Shop Construction
Shop Fittings
Lighting Technology
Industrial Refrigerators and Deep-Freezers
Trade Fair Construction
Sales Promotion
Franchising
Display
Advertising
Advertising Media
Trade
Lighting Technology
Security Systems
architecture
Marketing
Communications Media
Event-Marketing
digital marketing
Shop Window Supplies
Direct Marketing
E-Commerce
Events
Shop-in-Shop
Point-of-Sale Equipment
Merchandise Presentation
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Access
Trade visitors and general public
Entrance fee
day ticket EUR 80.00, season ticket EUR 180.00
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Sponsors
EHI Retail Institute e.V., Köln
Statistics
Key figures
2/2020
1)
Present journalists
2020: 730, of which from abroad 255

Exhibitors
2.287
Domestic
694
Abroad
1.593
Other represented firms
Visitors (number of admissions)
94.339
Domestic
29.528
Abroad
64.811
Trade visitors
Domestic
Abroad
Space (gross)
206.800
Space (net)
126.023
Special show space
4.487
Exhibitor stand space
121.536
Hall space
121.333
Domestic
39.879
Abroad
81.454
Open air
203
Domestic
155
Abroad
48
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Origin of exhibitors 2020 from 56 countries
Argentina1
Australia2
Austria56
Belgium34
Brazil2
Bulgaria13
Canada8
China, People's Republic316
Croatia8
Czechia19
Denmark23
Egypt1
Estonia5
Finland8
France99
Germany694
Greece12
Hong Kong, China SAR16
Hungary7
Iceland1
India11
Ireland6
Israel12
Italy229
Japan6
Korea, Republic28
Latvia2
Lithuania19
Luxembourg2
Malaysia2
Malta1
Mexico3
Monaco1
Netherlands99
Norway6
Poland76
Portugal21
Romania14
Russia21
Serbia10
Singapore5
Slovakia5
Slovenia6
South Africa5
Spain66
Sweden22
Switzerland33
Taiwan33
Thailand1
Tunisia1
Türkiye95
Ukraine9
United Arab Emirates1
United Kingdom of Great Britain and Northern Ireland72
United States of America38
Uruguay1
FKM trade visitor structure
2020
Visitors (number of admissions)
94.339
Proportion of trade visitors
98%
Total Germany (%)
31
Bremen
1
Hamburg
4
Lower Saxony
6
Schleswig-Holstein
2
North Rhine-Westphalia
47
Hesse
7
Rhineland-Palatinate
2
Saarland
1
Baden-Württemberg
13
Bavaria
12
Berlin
0
Brandenburg
0
Mecklenburg-West Pommerania
0
Saxony-Anhalt
0
Saxony
0
Thuringia
0
Professional position (%)
Entrepreneur, co-owner, freelancer
20
Managing director, board member, head of an authority etc.
18
Area manager, works manager, plant manager, branch manager, head of public office
13
Department head, group head, team leader
20
Other salaried staff, civil servant, skilled worker
16
Lecturer, teacher
1
Trainee
5
Other position
3
Student
5
Other not gainfully employed
1
Area of responsibility (%)
Management
21
Research and development, design/construction
8
Manufacturing, production, quality control
4
Buying/procurement
6
Finance/accounting, controlling
1
Information and communication technology
5
Personnel administration, administration
1
Sales
11
Marketing, advertising, PR
9
Logistics: material management, storage, transport
1
Maintenance/repairs
1
Other area
5
Student
5
Other not gainfully employed
1
E-Commerce
2
Business Development
4
Visual Merchandising
6
Auditing, security
1
Shopfitting, shop furnishing, shop design
9
Economic sectors (%)
Retail trade
34
Wholesale trade
8
Service
21
Industry
20
Other economic sectors
10
Student
5
other non-professionals
1
Distance to home (%)
up to 50 km
9
more than 50 km up to 100 km
6
more than 100 km up to 300 km
15
over 300 km
71
Foreign origin total (%)
69
EU
57
Other european countries
20
Africa
3
North America
4
South and Central America
7
Middle East
3
South-, East-, Central Asia
5
Australia/Oceania
2
Countries with the highest visitor shares (%)
Netherlands
8
Italy
8
Russia
6
France
6
United Kingdom of Great Britain and Northern Ireland
5
Size of company/organization (%)
1 - 4
10
5 - 9
7
10 - 49
22
50 - 199
17
200 - 499
9
500 - 999
5
1 000 and more
23
Student
5
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
31
collectively
26
in an advisory capacity/organization
24
no
13
Student
5
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
33
Earlier events
28
First visit
57
2.2
Survey conducted by:
Wissler & Partner
Copyright AUMA - All information without guarantee


