Find your fair

EuroShop

The World's No.1 Retail Trade Fair

EuroShop is the world's leading trade fair for retail investment goods, held every three years in Düsseldorf. It is primarily aimed at trade visitors from the retail and manufacturing sectors and is considered an important platform for shaping the future of the industry. EuroShop is divided into several thematic areas (dimensions) covering the entire retail value chain – from the design of physical sales areas to digital solutions and sustainable concepts.

arrow_backBack to FairFinder
calendar_today

Date

22.02.-26.02.2026
18/02/-22/02/2029
Cycle: every three years
Year founded: 1966
location_on

Fairgrounds

Messegelände
Dusseldorf
Germany

domain
Organisers

Messe Düsseldorf GmbH

Messeplatz
40474 Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project team

EuroShopteam@messe-duesseldorf.dehttp://www.euroshop.de

adjust

Sector focus

Advertising, Marketing, Franchising (industry 94)
Hotel and Catering, Shop Fittings (industry 33)

Main offerings

Shop Construction
Shop Fittings
Lighting Technology
Industrial Refrigerators and Deep-Freezers
Trade Fair Construction
Sales Promotion
Franchising
Display
Advertising
Advertising Media
Trade
Lighting Technology
Security Systems
architecture
Marketing
Communications Media
Event-Marketing
digital marketing
Shop Window Supplies
Direct Marketing
E-Commerce
Events
Shop-in-Shop
Point-of-Sale Equipment
Merchandise Presentation

vpn_key

Access

Trade visitors

editor_choice

Sponsors

EHI Retail Institute e.V., Köln

Statistics

Key figures
2/2026
Present journalists
397, of which from abroad 144
Exhibitors
1.841
Domestic
518
Abroad
1.323
Visitors (number of admissions)
80.146
Domestic
26.688
Abroad
53.458
Space (gross)
176.000
Space (net)
106.685
Special show space
3.806
Exhibitor stand space
102.879
Hall space
102.714
Domestic
26.720
Abroad
75.994
Open air
165
Domestic
35
Abroad
130
Origin of exhibitors 2026 from 61 countries
Argentina1
Australia5
Austria37
Bahrain1
Belgium34
Brazil12
Bulgaria15
Canada12
China, People's Republic240
Colombia1
Croatia11
Cyprus4
Czechia14
Denmark24
Egypt1
Estonia5
Finland5
France52
Germany518
Greece8
Hong Kong, China SAR11
Hungary7
Iceland1
India8
Iraq1
Ireland6
Israel11
Italy157
Japan7
Kazakhstan2
Korea, Republic24
Latvia3
Lithuania14
Luxembourg2
Malaysia1
Malta1
Mexico2
Monaco1
Netherlands80
North Macedonia1
Norway5
Panama1
Poland65
Portugal17
Romania8
San Marino1
Serbia11
Singapore11
Slovakia6
Slovenia5
South Africa2
Spain56
Sweden14
Switzerland28
Taiwan22
Thailand1
Türkiye109
Ukraine6
United Arab Emirates7
United Kingdom of Great Britain and Northern Ireland71
United States of America55
FKM trade visitor structure
2023
Visitors (number of admissions)
81.484
Proportion of trade visitors
98%
Total Germany (%)
34
Bremen
0
Hamburg
3
Lower Saxony
6
Schleswig-Holstein
2
North Rhine-Westphalia
46
Hesse
7
Rhineland-Palatinate
3
Saarland
1
Baden-Württemberg
14
Bavaria
11
Berlin
3
Brandenburg
0
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
2
Thuringia
1
Professional position (%)
19
Managing director, board member, head of an authority etc.
19
Area manager, works manager, plant manager, branch manager, head of public office
14
Department head, group head, team leader
20
Other salaried staff, civil servant, skilled worker
17
Lecturer, teacher
1
Trainee
3
Other position
2
Student
4
Other not gainfully employed
1
Area of responsibility (%)
Management
22
Research and development, design/construction
7
Manufacturing, production, quality control
4
Buying/procurement
7
Finance/accounting, controlling
1
Information and communication technology
7
Personnel administration, administration
1
Sales
12
Marketing, advertising, PR
9
Logistics: material management, storage, transport
1
Maintenance/repairs
2
Other area
5
Student
4
Other not gainfully employed
1
E-Commerce
3
Business Development
3
Visual Merchandising
4
Shopfitting, shop furnishing, shop design
7
Economic sectors (%)
Retail trade
43
Wholesale trade
7
Service
14
Industry
14
food service/ catering
2
Hotels/restaurants
1
Association, public authority, institution
1
University/college/polytechnic
1
Other economic sectors
11
Pupil, student
4
other non-professionals
1
Distance to home (%)
up to 50 km
11
more than 50 km up to 100 km
4
more than 100 km up to 300 km
16
over 300 km
68
Foreign origin total (%)
66
EU
56
Other european countries
18
Africa
4
North America
4
South and Central America
6
Middle East
4
South-, East-, Central Asia
6
Australia/Oceania
2
Countries with the highest visitor shares (%)
Netherlands
8
United Kingdom of Great Britain and Northern Ireland
7
Belgium
6
Italy
5
France
4
Size of company/organization (%)
1 - 4
8
5 - 9
7
10 - 49
20
50 - 199
17
200 - 499
9
500 - 999
6
1 000 and more
27
Student
4
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
30
collectively
29
in an advisory capacity/organization
21
no
14
Student
4
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
31
Earlier events
30
First visit
54
2.2
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

Tips for exhibitors