BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa

Venue

MessegeländeDusseldorfGermany

Dates

22/03/-24/03/202428/03/-30/03/2025March 2026Interval: annuallyfounded in: 1995

Co-located events

TOP HAIR - DIE MESSE

Organiser

Messe Düsseldorf GmbH Messeplatz40474 DusseldorfGermanyFon: +49 211 4560-01Fax: +49 211 4560-668info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project teamFon: +49 211 4560-01Fax: +49 211 4560-668exhibitor@beauty.dehttp://www.beauty-international.de

Present journalists

2024: 371*, of which from abroad 25

* Overall number of journalists with TOP HAIR - DIE MESSE

The current key figures are FKM-certified.

Statistics

figures	5/2022₁₎	3/2023	3/2024
FKM certification
Space (m²)
space (gross)	57.100	57.100	57.100
space (net)	18.053	20.590	20.833
Special show space	3.177	3.896	4.486
Exhibitor stand space	14.876	16.694	16.347
hall space	14.876	16.694	16.347
domestic	12.273	12.706	12.204
foreign	2.603	3.988	4.143
open air	0	0	0
Exhibitor figures
Exhibitors	401	490	531
domestic	287	315	329
foreign	114	175	202
other represented firms			0
Visitor figures
Visitors (number of admissions)	32.252*	46.171*	42.843
domestic	29.124*	40.723*	37.900*
foreign	3.128*	5.448*	4.943*
* = determined by a representative survey

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2024 from 34 countries
Austria: 20; Belgium: 4; Brazil: 1; China, People's Republic: 55; Czechia: 1; Denmark: 2; Finland: 1; France: 2; Germany: 329; Greece: 2; Hong Kong, China SAR: 1; Hungary: 1; India: 3; Ireland: 2; Israel: 1; Italy: 16; Japan: 2; Korea, Republic: 15; Latvia: 1; Lithuania: 2; Luxembourg: 1; Malta: 1; Netherlands: 15; Pakistan: 11; Poland: 6; Romania: 1; Serbia: 1; Slovenia: 2; Spain: 3; Sweden: 2; Switzerland: 7; Türkiye: 17; Ukraine: 1; United Kingdom of Great Britain and Northern Ireland: 2

FKM Trade visitors profile 2024

Visitors total (number of entries)42.843Proportion of trade visitors95 %

Open all information

Origin according to federal states

Total Germany (%)89

of which

Nielsen 111

Bremen1
Hamburg1
Lower Saxony8
Schleswig-Holstein1

Nielsen 266

North Rhine-Westphalia66

Nielsen 3a11

Hesse5
Rhineland-Palatinate5
Saarland1

Nielsen 3b5

Baden-Württemberg5

Nielsen 43

Bavaria3

Nielsen 5+62

Berlin1
Brandenburg0
Mecklenburg-West Pommerania1
Saxony-Anhalt1

Nielsen 72

Saxony1
Thuringia1

Economic sector

Economic sector (%)

Cosmetic institute50
Nail studio16
Chiropody/ Foot care13
Hairdressing salon5
Doctor's practice, hospital1
Beauty farm, wellness facilities, spa1
Cosmetics/pharmaceuticals/chemical industry1
Cosmetic school1
Health professionals1
Pharmacy1
Other8
Pupil, Student2

Professional position

Professional position (%)

78
Managing director, board member, head of an authority etc.1
Area manager, works manager, plant manager, branch manager, head of public office0
Department head, group head, team leader0
Other salaried staff, civil servant, skilled worker14
Lecturer, teacher0
Trainee3
Other position2
Student2
Other not gainfully employed0

Area of responsibility

Area of responsibility (%)

Management39
Research and development, design/construction0
Manufacturing, production, quality control0
Buying/procurement0
Finance/accounting, controlling0
Information and communication technology0
Personnel administration, administration1
Sales1
Marketing, advertising, PR1
Logistics: material management, storage, transport0
Maintenance/repairs0
Other area4
Student2
Other not gainfully employed0
Cosmetician31
Nail designer9
Chiropodist8
Hairdresser3

Origin by km

Distance to home (%)

up to 50 km36
more than 50 km up to 100 km14
more than 100 km up to 300 km27
over 300 km23

Origin by continents

Foreign origin total (%)11

of which

EU80
Other countries20

Origin by countries

Countries with the highest visitor shares (%)

Belgium23
Netherlands17
Austria9
Sweden9
Luxembourg7

Size of company/organization

Size of company/organization (%)

1 - 479
5 - 98
10 - 497
50 - 1992
200 - 4991
500 - 9990
1 000 and more1
Student2
Other not employed0

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively76
collectively8
in an advisory capacity/organization9
no6
Student2
Other not gainfully employed0

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event46
Earlier events62
First visit26

Length of stay

Average length of stay (days)

1.2

Survey conducted by: Wissler & Partner

Industry sectorBeauty (Cosmetics, Hairdressing, Bodycare) (industry 44)

Main product groupCosmetics, Toilet Requisites, Pedicures, Solaria, Accessories, Services, Wellness, Perfumery, equipment, Hairdressers' Supplies, Nails/Nail-Design, Fashion Jewellery, Accessories, Manicure, Toiletries, Cosmetic Studios, podiatry, Fashion Accessories

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)Yes