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BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa

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Date

20.03.-22.03.2026
Cycle: annually
Year founded: 1995
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Fairgrounds

Messegelände
Dusseldorf
Germany

domain
Organisers

Messe Düsseldorf GmbH

Messeplatz
40474 Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project team

exhibitor@beauty.dehttp://www.beauty-international.de
Fon: +49 211 4560-01
Fax: +49 211 4560-668

event_list

The Art of Beauty & Health TOP HAIR - DIE MESSE

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Sector focus

Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)

Main offerings

Cosmetics
Toilet Requisites
Pedicures
Solaria
Accessories
Services
Wellness
Perfumery
equipment
Hairdressers' Supplies
Nails/Nail-Design
Fashion Jewellery
Accessories
Manicure
Toiletries
Cosmetic Studios
podiatry
Fashion Accessories

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Access

Trade visitors

Direct sale

Yes

Statistics

Key figures
3/2025
Present journalists
439, of which from abroad 27
Exhibitors
498
Domestic
316
Abroad
182
Other represented firms
Visitors (number of admissions)
40.004
Domestic
35.135
Abroad
4.869
Trade visitors
Domestic
Abroad
Space (gross)
45.000
Space (net)
19.067
Special show space
3.771
Exhibitor stand space
15.296
Hall space
15.296
Domestic
11.567
Abroad
3.729
Open air
0
Domestic
Abroad
Origin of exhibitors 2025 from 27 countries
Austria16
Belgium4
China, People's Republic54
Czechia4
Denmark2
France4
Germany316
Ghana1
Hong Kong, China SAR1
Hungary2
India2
Ireland1
Italy4
Japan2
Korea, Republic18
Luxembourg1
Netherlands17
Pakistan6
Poland10
Serbia1
Slovakia1
Spain7
Sweden1
Switzerland14
Türkiye5
United Kingdom of Great Britain and Northern Ireland2
United States of America2
FKM trade visitor structure
2024
Visitors (number of admissions)
42843
Proportion of trade visitors
95%
Total Germany (%)
89
Bremen
1
Hamburg
1
Lower Saxony
8
Schleswig-Holstein
1
North Rhine-Westphalia
66
Hesse
5
Rhineland-Palatinate
5
Saarland
1
Baden-Württemberg
5
Bavaria
3
Berlin
1
Brandenburg
0
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
1
Thuringia
1
Professional position (%)
78
Managing director, board member, head of an authority etc.
1
Area manager, works manager, plant manager, branch manager, head of public office
0
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
14
Lecturer, teacher
0
Trainee
3
Other position
2
Student
2
Other not gainfully employed
0
Area of responsibility (%)
Management
39
Research and development, design/construction
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
1
Marketing, advertising, PR
1
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
4
Student
2
Other not gainfully employed
0
Cosmetician
31
Nail designer
9
Chiropodist
8
Hairdresser
3
Economic sectors (%)
Cosmetic institute
50
Nail studio
16
Chiropody/ Foot care
13
Hairdressing salon
5
Doctor's practice, hospital
1
Beauty farm, wellness facilities, spa
1
Cosmetics/pharmaceuticals/chemical industry
1
Cosmetic school
1
Health professionals
1
Pharmacy
1
Other
8
Pupil, Student
2
Distance to home (%)
up to 50 km
36
more than 50 km up to 100 km
14
more than 100 km up to 300 km
27
over 300 km
23
Foreign origin total (%)
11
EU
80
Other countries
20
Countries with the highest visitor shares (%)
Belgium
23
Netherlands
17
Austria
9
Sweden
9
Luxembourg
7
Size of company/organization (%)
1 - 4
79
5 - 9
8
10 - 49
7
50 - 199
2
200 - 499
1
500 - 999
0
1 000 and more
1
Student
2
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
76
collectively
8
in an advisory capacity/organization
9
no
6
Student
2
Frequency of trade fair visits (%)
Previous event
46
Earlier events
62
First visit
26
1.2
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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