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EuroShop

The World's No.1 Retail Trade Fair

EuroShop is the world's leading trade fair for retail investment goods, held every three years in Düsseldorf. It is primarily aimed at trade visitors from the retail and manufacturing sectors and is considered an important platform for shaping the future of the industry. EuroShop is divided into several thematic areas (dimensions) covering the entire retail value chain – from the design of physical sales areas to digital solutions and sustainable concepts.

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Date

22.02.-26.02.2026
18/02/-22/02/2029
Cycle: every three years
Year founded: 1966
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Fairgrounds

Messegelände
Dusseldorf
Germany

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Organisers

Messe Düsseldorf GmbH

Messeplatz
40474 Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project team

EuroShopteam@messe-duesseldorf.dehttp://www.euroshop.de

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Sector focus

Advertising, Marketing, Franchising (industry 94)
Hotel and Catering, Shop Fittings (industry 33)

Main offerings

Shop Construction
Shop Fittings
Lighting Technology
Industrial Refrigerators and Deep-Freezers
Trade Fair Construction
Sales Promotion
Franchising
Display
Advertising
Advertising Media
Trade
Lighting Technology
Security Systems
architecture
Marketing
Communications Media
Event-Marketing
digital marketing
Shop Window Supplies
Direct Marketing
E-Commerce
Events
Shop-in-Shop
Point-of-Sale Equipment
Merchandise Presentation

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Access

Trade visitors

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Sponsors

EHI Retail Institute e.V., Köln

Statistics

Key figures
2/2023
Present journalists
518, of which from abroad 179
Exhibitors
1.824
Domestic
515
Abroad
1.309
Other represented firms
Visitors (number of admissions)
81.484
Domestic
27.786
Abroad
53.698
Trade visitors
Domestic
Abroad
Space (gross)
182.800
Space (net)
105.241
Special show space
2.314
Exhibitor stand space
102.927
Hall space
102.810
Domestic
29.567
Abroad
73.243
Open air
117
Domestic
47
Abroad
70
Origin of exhibitors 2023 from 54 countries
Argentina1
Australia2
Austria44
Belgium33
Brazil2
Bulgaria9
Canada10
China, People's Republic193
Croatia10
Cyprus4
Czechia12
Denmark19
Egypt1
Estonia3
Finland7
France80
Germany515
Greece8
Hong Kong, China SAR10
Hungary8
India7
Ireland6
Israel20
Italy190
Japan3
Kazakhstan1
Korea, Republic26
Latvia6
Lithuania15
Luxembourg3
Malaysia1
Malta1
Monaco1
Netherlands77
New Zealand1
Norway8
Poland63
Portugal21
Romania11
San Marino1
Serbia11
Singapore5
Slovakia7
Slovenia5
South Africa3
Spain59
Sweden16
Switzerland23
Taiwan27
Türkiye130
Ukraine6
United Arab Emirates5
United Kingdom of Great Britain and Northern Ireland56
United States of America38
FKM trade visitor structure
2023
Visitors (number of admissions)
81.484
Proportion of trade visitors
98%
Total Germany (%)
34
Bremen
0
Hamburg
3
Lower Saxony
6
Schleswig-Holstein
2
North Rhine-Westphalia
46
Hesse
7
Rhineland-Palatinate
3
Saarland
1
Baden-Württemberg
14
Bavaria
11
Berlin
3
Brandenburg
0
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
2
Thuringia
1
Professional position (%)
19
Managing director, board member, head of an authority etc.
19
Area manager, works manager, plant manager, branch manager, head of public office
14
Department head, group head, team leader
20
Other salaried staff, civil servant, skilled worker
17
Lecturer, teacher
1
Trainee
3
Other position
2
Student
4
Other not gainfully employed
1
Area of responsibility (%)
Management
22
Research and development, design/construction
7
Manufacturing, production, quality control
4
Buying/procurement
7
Finance/accounting, controlling
1
Information and communication technology
7
Personnel administration, administration
1
Sales
12
Marketing, advertising, PR
9
Logistics: material management, storage, transport
1
Maintenance/repairs
2
Other area
5
Student
4
Other not gainfully employed
1
E-Commerce
3
Business Development
3
Visual Merchandising
4
Shopfitting, shop furnishing, shop design
7
Economic sectors (%)
Retail trade
43
Wholesale trade
7
Service
14
Industry
14
food service/ catering
2
Hotels/restaurants
1
Association, public authority, institution
1
University/college/polytechnic
1
Other economic sectors
11
Pupil, student
4
other non-professionals
1
Distance to home (%)
up to 50 km
11
more than 50 km up to 100 km
4
more than 100 km up to 300 km
16
over 300 km
68
Foreign origin total (%)
66
EU
56
Other european countries
18
Africa
4
North America
4
South and Central America
6
Middle East
4
South-, East-, Central Asia
6
Australia/Oceania
2
Countries with the highest visitor shares (%)
Netherlands
8
United Kingdom of Great Britain and Northern Ireland
7
Belgium
6
Italy
5
France
4
Size of company/organization (%)
1 - 4
8
5 - 9
7
10 - 49
20
50 - 199
17
200 - 499
9
500 - 999
6
1 000 and more
27
Student
4
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
30
collectively
29
in an advisory capacity/organization
21
no
14
Student
4
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
31
Earlier events
30
First visit
54
2.2
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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