EuroShop

The World's No.1 Retail Trade Fair

Venue

MessegeländeDusseldorfGermany

Dates

22/02/-26/02/2026Interval: every three yearsfounded in: 1966

Organiser

Messe Düsseldorf GmbH Messeplatz40474 DusseldorfGermanyFon: +49 211 4560-01Fax: +49 211 4560-668info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project teamFon: +49 211 4560-01Fax: +49 211 4560-668info@messe-duesseldorf.dehttp://www.euroshop.de

Supporter/sponsor

EHI Retail Institute e.V., Köln

Present journalists

2020: 730, of which from abroad 255

The current key figures are FKM-certified.

Statistics

figures	2/2014	3/2017	2/2020₁₎
FKM certification
Space (m²)
space (gross)	200.300	206.800	206.800
space (net)	120.603	130.843	126.023
Special show space	4.024	3.251	4.487
Exhibitor stand space	116.579	127.592	121.536
hall space	116.233	127.388	121.333
domestic	46.284	47.706	39.879
foreign	69.949	79.682	81.454
open air	346	204	203
domestic	24	109	155
foreign	322	95	48
Exhibitor figures
Exhibitors	2.229	2.369	2.287
domestic	816	851	694
foreign	1.413	1.518	1.593
other represented firms		583
domestic		180
foreign		403
Visitor figures
Visitors (number of admissions)	109.496	113.906	94.339
domestic	41.061*	38.865	29.528
foreign	68.435*	75.041	64.811
* = determined by a representative survey

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2020 from 56 countries
Argentina: 1; Australia: 2; Austria: 56; Belgium: 34; Brazil: 2; Bulgaria: 13; Canada: 8; China, People's Republic: 316; Croatia: 8; Czechia: 19; Denmark: 23; Egypt: 1; Estonia: 5; Finland: 8; France: 99; Germany: 694; Greece: 12; Hong Kong, China SAR: 16; Hungary: 7; Iceland: 1; India: 11; Ireland: 6; Israel: 12; Italy: 229; Japan: 6; Korea, Republic: 28; Latvia: 2; Lithuania: 19; Luxembourg: 2; Malaysia: 2; Malta: 1; Mexico: 3; Monaco: 1; Netherlands: 99; Norway: 6; Poland: 76; Portugal: 21; Romania: 14; Russia: 21; Serbia: 10; Singapore: 5; Slovakia: 5; Slovenia: 6; South Africa: 5; Spain: 66; Sweden: 22; Switzerland: 33; Taiwan: 33; Thailand: 1; Tunisia: 1; Türkiye: 95; Ukraine: 9; United Arab Emirates: 1; United Kingdom of Great Britain and Northern Ireland: 72; United States of America: 38; Uruguay: 1

FKM Trade visitors profile 2020

Visitors total (number of entries)94.339Proportion of trade visitors98 %

Open all information

Origin according to federal states

Total Germany (%)31

of which

Nielsen 112

Bremen1
Hamburg4
Lower Saxony6
Schleswig-Holstein2

Nielsen 247

North Rhine-Westphalia47

Nielsen 3a10

Hesse7
Rhineland-Palatinate2
Saarland1

Nielsen 3b13

Baden-Württemberg13

Nielsen 412

Bavaria12

Nielsen 5+64

Berlin0
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt0

Nielsen 72

Saxony0
Thuringia0

Economic sector

Economic sector (%)

Retail trade34
Wholesale trade8
Service21
Industry20
Other sectors10
Student5
Other not gainfully employed1

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer20
Managing director, board member, head of an authority etc.18
Area manager, works manager, plant manager, branch manager, head of public office13
Department head, group head, team leader20
Other salaried staff, civil servant, skilled worker16
Lecturer, teacher1
Trainee5
Other position3
Student5
Other not gainfully employed1

Area of responsibility

Area of responsibility (%)

Management21
Research and development, design/construction8
Manufacturing, production, quality control4
Buying/procurement6
Finance/accounting, controlling1
Information and communication technology5
Personnel administration, administration1
Sales11
Marketing, advertising, PR9
Logistics: material management, storage, transport1
Maintenance/repairs1
Other area5
Student5
Other not gainfully employed1
E-Commerce2
Business Development4
Visual Merchandising6
Auditing, security1
Shopfitting, shop furnishing, shop design9

Origin by km

Distance to home (%)

up to 50 km9
more than 50 km up to 100 km6
more than 100 km up to 300 km15
over 300 km71

Origin by continents

Foreign origin total (%) *69

of which

EU57
Other european countries20
Africa3
North America4
South and Central America7
Middle East3
South-, East-, Central Asia5
Australia/Oceania2

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

Netherlands8
Italy8
Russia6
France6
United Kingdom of Great Britain and Northern Ireland5

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

1 - 410
5 - 97
10 - 4922
50 - 19917
200 - 4999
500 - 9995
1 000 and more23
Student5
Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively31
collectively26
in an advisory capacity/organization24
no13
Student5
Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event33
Earlier events28
First visit57

Length of stay

Average length of stay (days)

2.2

Survey conducted by: Wissler & Partner

Industry sectorAdvertising, Marketing, Franchising (industry 94), Hotel and Catering, Shop Fittings (industry 33)

Main product groupShop Construction, Shop Fittings, Lighting Technology, Industrial Refrigerators and Deep-Freezers, Trade Fair Construction, Sales Promotion, Franchising, Display, Advertising, Advertising Media, Trade, Lighting Technology, Security Systems, architecture, Marketing, Communications Media, Event-Marketing, digital marketing, Shop Window Supplies, Direct Marketing, E-Commerce, Events, Shop-in-Shop, Point-of-Sale Equipment, Merchandise Presentation

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No