domain
Organisers
Messe Düsseldorf GmbH
Messeplatz
40474
Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
event_list
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Sector focus
Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main offerings
Hairdressers' Supplies
Cosmetics
Wellness
Accessories
Fashion Jewellery
Tools
Decorations
Advertising Materials
Professional Literature
Training
Supplementary Education
Software
Toilet Requisites
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Access
Trade visitors
Direct sale
Yes
editor_choice
Sponsors
In Kooperation mit: Top Hair International GmbH, Gaggenau
Statistics
Key figures
3/2026
Present journalists
447, of which from abroad 43
(temporary)
Exhibitors
184
Domestic
114
Abroad
70
Visitors (number of admissions)
27.208
Domestic
24.161
Abroad
3.047
Space (gross)
38.200
Space (net)
12.892
Special show space
6.637
Exhibitor stand space
6.255
Hall space
6.255
Domestic
4.905
Abroad
1.350
Origin of exhibitors 2026 from 22 countries
Austria4
Belgium2
Brazil1
China, People's Republic21
Czechia1
Denmark1
France2
Germany114
Hong Kong, China SAR2
India1
Italy4
Japan1
Korea, Republic3
Luxembourg3
Netherlands8
Poland1
Spain3
Switzerland2
Türkiye2
Ukraine1
United Kingdom of Great Britain and Northern Ireland5
Vietnam2
FKM trade visitor structure
2024
Visitors (number of admissions)
23.918
Proportion of trade visitors
97%
Total Germany (%)
92
Bremen
3
Hamburg
1
Lower Saxony
11
Schleswig-Holstein
3
North Rhine-Westphalia
38
Hesse
8
Rhineland-Palatinate
7
Saarland
2
Baden-Württemberg
12
Bavaria
7
Berlin
2
Brandenburg
2
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
2
Thuringia
1
Professional position (%)
60
Managing director, board member, head of an authority etc.
2
Area manager, works manager, plant manager, branch manager, head of public office
0
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
23
Lecturer, teacher
0
Trainee
3
Other position
0
Student
0
Other not gainfully employed
0
Foreman, master craftsman
6
Journeyman
4
Area of responsibility (%)
Management
27
Research and development, design/construction
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
1
Marketing, advertising, PR
2
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
2
Student
0
Other not gainfully employed
0
Hairdresser
67
Economic sectors (%)
Hairdressers' trade
91
Other skilled trades
1
Cosmetics/pharmaceuticals/chemical industry
3
Trade
1
Service
2
Other
2
Distance to home (%)
up to 50 km
18
more than 50 km up to 100 km
9
more than 100 km up to 300 km
31
over 300 km
42
Foreign origin total (%)
8
EU
69
Other european countries
31
Countries with the highest visitor shares (%)
Austria
32
Netherlands
21
Switzerland
18
Belgium
7
United Kingdom of Great Britain and Northern Ireland
6
Size of company/organization (%)
1 - 4
57
5 - 9
24
10 - 49
14
50 - 199
3
200 - 499
0
500 - 999
2
1 000 and more
1
Student
0
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
61
collectively
21
in an advisory capacity/organization
12
no
6
Frequency of trade fair visits (%)
Previous event
42
Earlier events
66
First visit
19
1.2
Survey conducted by:
Wissler & Partner
Copyright AUMA - All information without guarantee


