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BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa

With an impressive number of exhibitors from a wide range of professional cosmetic services, the trade fair offers an ideal platform to experience the latest trends, products and innovations up close. In addition to the extensive product variety, visitors have the opportunity to make valuable contacts and expand their network with industry experts.

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Date

09.04.-11.04.2027
Cycle: annually
Year founded: 1995
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Fairgrounds

Messegelände
Dusseldorf
Germany

domain
Organisers

Messe Düsseldorf GmbH

Messeplatz
40474 Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project team

exhibitor@beauty.dehttp://www.beauty-international.de

event_list

TOP HAIR - DIE MESSE

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Sector focus

Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)

Main offerings

Cosmetics
Toilet Requisites
Pedicures
Solaria
Accessories
Services
Wellness
Perfumery
equipment
Hairdressers' Supplies
Nails/Nail-Design
Fashion Jewellery
Accessories
Manicure
Toiletries
Cosmetic Studios
podiatry
Fashion Accessories

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Access

Trade visitors

Direct sale

Yes

Statistics

Key figures
3/2026
Present journalists
447, of which from abroad 43
(temporary)
Exhibitors
496
Domestic
310
Abroad
186
Visitors (number of admissions)
45.203
Domestic
39.823
Abroad
5.380
Space (gross)
44.956
Space (net)
18.454
Special show space
3.359
Exhibitor stand space
15.095
Hall space
15.095
Domestic
11.251
Abroad
3.844
Origin of exhibitors 2026 from 38 countries
Austria18
Belgium5
Brazil1
Bulgaria1
China, People's Republic34
Croatia1
Czechia3
Estonia1
France5
Germany310
Ghana1
Greece1
Hong Kong, China SAR3
Hungary3
India3
Ireland2
Italy10
Japan2
Korea, Republic16
Lithuania1
Luxembourg1
Netherlands16
Pakistan4
Poland10
Portugal2
Romania1
Saudi Arabia1
Slovenia2
Spain5
Sweden1
Switzerland11
Taiwan1
Thailand1
Türkiye6
United Arab Emirates4
United Kingdom of Great Britain and Northern Ireland5
United States of America3
Vietnam1
FKM trade visitor structure
2024
Visitors (number of admissions)
42.843
Proportion of trade visitors
95%
Total Germany (%)
89
Bremen
1
Hamburg
1
Lower Saxony
8
Schleswig-Holstein
1
North Rhine-Westphalia
66
Hesse
5
Rhineland-Palatinate
5
Saarland
1
Baden-Württemberg
5
Bavaria
3
Berlin
1
Brandenburg
0
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
1
Thuringia
1
Professional position (%)
78
Managing director, board member, head of an authority etc.
1
Area manager, works manager, plant manager, branch manager, head of public office
0
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
14
Lecturer, teacher
0
Trainee
3
Other position
2
Student
2
Other not gainfully employed
0
Area of responsibility (%)
Management
39
Research and development, design/construction
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
1
Marketing, advertising, PR
1
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
4
Student
2
Other not gainfully employed
0
Cosmetician
31
Nail designer
9
Chiropodist
8
Hairdresser
3
Economic sectors (%)
Cosmetic institute
50
Nail studio
16
Chiropody/ Foot care
13
Hairdressing salon
5
Doctor's practice, hospital
1
Beauty farm, wellness facilities, spa
1
Cosmetics/pharmaceuticals/chemical industry
1
Cosmetic school
1
Health professionals
1
Pharmacy
1
Other
8
Pupil, Student
2
Distance to home (%)
up to 50 km
36
more than 50 km up to 100 km
14
more than 100 km up to 300 km
27
over 300 km
23
Foreign origin total (%)
11
EU
80
Other countries
20
Countries with the highest visitor shares (%)
Belgium
23
Netherlands
17
Austria
9
Sweden
9
Luxembourg
7
Size of company/organization (%)
1 - 4
79
5 - 9
8
10 - 49
7
50 - 199
2
200 - 499
1
500 - 999
0
1 000 and more
1
Student
2
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
76
collectively
8
in an advisory capacity/organization
9
no
6
Student
2
Frequency of trade fair visits (%)
Previous event
46
Earlier events
62
First visit
26
1.2
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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