domain
Organisers
Messe Düsseldorf GmbH
Messeplatz
40474
Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
event_list
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Sector focus
Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main offerings
Cosmetics
Toilet Requisites
Pedicures
Solaria
Accessories
Services
Wellness
Perfumery
equipment
Hairdressers' Supplies
Nails/Nail-Design
Fashion Jewellery
Accessories
Manicure
Toiletries
Cosmetic Studios
podiatry
Fashion Accessories
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Access
Trade visitors
Direct sale
Yes
Statistics
Key figures
3/2019
Present journalists
2019: 419, of which from abroad 18

Exhibitors
638
Domestic
460
Abroad
178
Other represented firms
Visitors (number of admissions)
67.320
Domestic
60.319
Abroad
7.001
Trade visitors
Domestic
Abroad
Space (gross)
63.100
Space (net)
27.541
Special show space
3.785
Exhibitor stand space
23.756
Hall space
23.756
Domestic
19.635
Abroad
4.121
Open air
0
Domestic
Abroad
Origin of exhibitors 2019 from 32 countries
Austria14
Belgium5
Canada1
China, People's Republic17
Czechia3
Finland1
France3
Germany461
Greece2
Hong Kong, China SAR1
India3
Ireland1
Israel1
Italy16
Japan4
Jordan1
Korea, Republic16
Latvia1
Liechtenstein1
Lithuania1
Morocco1
Netherlands33
Pakistan6
Poland12
Russia1
Slovenia1
Spain7
Switzerland8
Taiwan1
Türkiye3
United Kingdom of Great Britain and Northern Ireland12
United States of America1
FKM trade visitor structure
2019
Visitors (number of admissions)
67.320
Proportion of trade visitors
94%
Total Germany (%)
90
Bremen
1
Hamburg
1
Lower Saxony
10
Schleswig-Holstein
2
North Rhine-Westphalia
60
Hesse
7
Rhineland-Palatinate
6
Saarland
1
Baden-Württemberg
5
Bavaria
3
Berlin
2
Brandenburg
1
Mecklenburg-West Pommerania
1
Saxony-Anhalt
0
Saxony
1
Thuringia
1
Professional position (%)
Entrepreneur, co-owner, freelancer
69
Managing director, board member, head of an authority etc.
1
Area manager, works manager, plant manager, branch manager, head of public office
1
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
19
Lecturer, teacher
0
Trainee
6
Other position
0
Foreman, master craftsman
1
Student
3
Other not gainfully employed
0
Area of responsibility (%)
Management
44
Research/development/design
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
2
Marketing, advertising, PR
1
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
6
Cosmetician
26
Nail designer
5
Pedicurist
5
Hairdresser
7
Student
3
Other not gainfully employed
0
Economic sectors (%)
Cosmetic institute
51
Foot care institute, foot care practice
11
Nail studio
11
Hairdressing salon
6
Doctor's practice, hospital
2
Beauty farm, wellness facilities, spa
1
Pharmacy
1
Perfumery
1
Health professionals
1
Cosmetics/pharmaceuticals/chemical industry
1
Other service
1
Other
12
Distance to home (%)
up to 50 km
31
more than 50 km up to 100 km
17
more than 100 km up to 300 km
38
over 300 km
14
Foreign origin total (%)
10
EU
73
Other european countries
16
Africa
1
South-, East-, Central Asia
8
Other countries
2
Countries with the highest visitor shares (%)
Netherlands
19
Belgium
15
Austria
10
Switzerland
8
Türkiye
3
Size of company/organization (%)
1 - 4
69
5 - 9
12
10 - 49
9
50 - 199
4
200 - 499
2
500 - 999
1
1 000 and more
1
Student
3
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
72
collectively
6
in an advisory capacity/organization
8
no
11
Student
3
Frequency of trade fair visits (%)
Previous event
62
Earlier events
67
First visit
23
1.2
Survey conducted by:
Wissler & Partner
Copyright AUMA - All information without guarantee


