domain
Organisers
Messe Essen GmbH
Messeplatz 1
45131
Essen
Germany
Fon: +49 201 7244-0
Fax: +49 201 7244-248
Project team
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Sector focus
Gardening and landscaping (plants, equipment, technology) (industry 36)
Main offerings
Potflowers
Green Plants
Hydroculture
Vegetables
Nursery Products
Cut Flowers
Grounds
Seeds
Flower-bulbs
Green Houses
Measuring Systems
Machinery
Plant Protection
Pottery
Irrigation Plants
Drainage
Refrigeration
Transport Equipment
Utility Vehicles
Trailers
Florists' Articles
Industrial Crafts
Applied Arts
Decorations
Greeting Cards
Dried Flowers
Basketwork Goods
Grave Arrangements
Shop Construction
Shop Fittings
Packaging Material
Special-Purpose Clothing
Protective Clothing
Tools
Services
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Trade visitors
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Sponsors
Zentralverband Gartenbau e.V. ZVG
Statistics
Key figures
1/2023
Present journalists
302, of which from abroad 115

Exhibitors
1.339
Domestic
444
Abroad
895
Other represented firms
Visitors (number of admissions)
36.741
Domestic
25.241
Abroad
11.500
Trade visitors
Domestic
Abroad
Space (gross)
86.400
Space (net)
42.554
Special show space
3.792
Exhibitor stand space
38.762
Hall space
38.762
Domestic
13.784
Abroad
24.978
Open air
0
Domestic
Abroad
Origin of exhibitors 2023 from 45 countries
Albania1
Australia1
Austria9
Belgium70
Canada2
China, People's Republic4
Costa Rica11
Croatia1
Czechia3
Denmark49
Ecuador3
Estonia3
Finland1
France40
Germany444
Greece1
Hungary1
India49
Indonesia1
Ireland2
Israel7
Italy97
Japan4
Kenya1
Korea, Republic3
Latvia3
Lithuania4
Netherlands363
Norway1
Poland29
Portugal6
Romania1
Serbia1
Slovakia1
Slovenia2
Spain49
Sri Lanka6
Sweden6
Switzerland8
Taiwan1
Tunisia1
Türkiye19
United Arab Emirates1
United Kingdom of Great Britain and Northern Ireland16
United States of America13
FKM trade visitor structure
2023
Visitors (number of admissions)
36.741
Proportion of trade visitors
96%
Total Germany (%)
68
Bremen
1
Hamburg
1
Lower Saxony
12
Schleswig-Holstein
2
North Rhine-Westphalia
43
Hesse
8
Rhineland-Palatinate
4
Saarland
0
Baden-Württemberg
8
Bavaria
12
Berlin
2
Brandenburg
0
Mecklenburg-West Pommerania
0
Saxony-Anhalt
0
Saxony
2
Thuringia
3
Professional position (%)
Entrepreneur, co-owner, freelancer
28
Managing director, board member, head of an authority etc.
6
Area manager, works manager, plant manager, branch manager, head of public office
6
Department head, group head, team leader
11
Other salaried staff, civil servant, skilled worker
13
Lecturer, teacher
2
Trainee
21
Other position
2
Student
8
Other not gainfully employed
3
Area of responsibility (%)
Management
26
Research and development, design/construction
5
Manufacturing, production, quality control
15
Buying/procurement
6
Finance/accounting, controlling
0
Information and communication technology
1
Personnel administration, administration
1
Sales
16
Marketing, advertising, PR
2
Logistics: material management, storage, transport
1
Maintenance/repairs
2
Other area
14
Student
8
Other not gainfully employed
3
Economic sectors (%)
Devorative plants, shrubs
22
Fruit and vegetable growing
4
Nursery
12
Retail market garden
4
Garden nurseries
2
Florist, specialist retailer
10
Garden centre, flower wholesale
4
Seed trade
1
Home improvement centre
1
Hypermarket
1
Mail order
1
Gardener/ landscaper,
horticultural/ landscape architect
9
Cemetry gardeners
3
Wedding planner
1
Service and consulting
2
Public authority, municipal garden department
1
Education/Training
1
Research/teaching
2
Other economic sectors
8
Student
8
other non-professionals
3
Distance to home (%)
up to 50 km
14
more than 50 km up to 100 km
13
more than 100 km up to 300 km
28
over 300 km
46
Foreign origin total (%)
32
EU
76
Other european countries
10
Africa
1
North America
3
South and Central America
2
Middle East
2
South-, East-, Central Asia
5
Australia/Oceania
2
Countries with the highest visitor shares (%)
Netherlands
23
Belgium
7
Italy
5
Austria
5
Spain
5
Size of company/organization (%)
1 - 4
19
5 - 9
18
10 - 49
29
50 - 199
13
200 - 499
3
500 - 999
2
1 000 and more
5
Student
8
Other not employed
3
Influence on purchasing/procurement decisions (%)
decisively
27
collectively
21
in an advisory capacity/organization
17
no
24
Student
8
Other not gainfully employed
3
Frequency of trade fair visits (%)
Previous event
4
Earlier events
44
First visit
52
1.4
Survey conducted by:
Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee


