domain
Organisers
Messe Essen GmbH
Messeplatz 1
45131
Essen
Germany
Fon: +49 201 7244-0
Fax: +49 201 7244-248
Project team
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Sector focus
Gardening and landscaping (plants, equipment, technology) (industry 36)
Main offerings
Potflowers
Green Plants
Hydroculture
Vegetables
Nursery Products
Cut Flowers
Grounds
Seeds
Flower-bulbs
Green Houses
Measuring Systems
Machinery
Plant Protection
Pottery
Irrigation Plants
Drainage
Refrigeration
Transport Equipment
Utility Vehicles
Trailers
Florists' Articles
Industrial Crafts
Applied Arts
Decorations
Greeting Cards
Dried Flowers
Basketwork Goods
Grave Arrangements
Shop Construction
Shop Fittings
Packaging Material
Special-Purpose Clothing
Protective Clothing
Tools
Services
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Trade visitors
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Sponsors
Zentralverband Gartenbau e.V. ZVG
Statistics
Key figures
1/2024
Present journalists
302, of which from abroad 118

Exhibitors
1.377
Domestic
449
Abroad
928
Other represented firms
Visitors (number of admissions)
33.772
Domestic
21.580
Abroad
12.192
Trade visitors
Domestic
Abroad
Space (gross)
86.400
Space (net)
44.229
Special show space
4.238
Exhibitor stand space
39.991
Hall space
39.991
Domestic
12.745
Abroad
27.246
Open air
0
Domestic
Abroad
Origin of exhibitors 2024 from 41 countries
Albania1
Australia1
Austria8
Belgium63
Bulgaria1
Canada1
China, People's Republic27
Congo, Democratic Republic16
Costa Rica11
Czechia4
Denmark41
Ecuador2
Estonia2
Finland1
France38
Germany449
Hungary5
India39
Indonesia1
Ireland1
Israel8
Italy112
Japan6
Latvia2
Lithuania7
Netherlands346
New Zealand2
Poland32
Portugal7
Romania1
Serbia1
Spain46
Sri Lanka9
Sweden7
Switzerland9
Taiwan1
Tunisia1
Türkiye41
United Arab Emirates1
United Kingdom of Great Britain and Northern Ireland15
United States of America11
FKM trade visitor structure
2024
Visitors (number of admissions)
33.772
Proportion of trade visitors
87%
Total Germany (%)
61
Bremen
0
Hamburg
0
Lower Saxony
11
Schleswig-Holstein
2
North Rhine-Westphalia
52
Hesse
5
Rhineland-Palatinate
5
Saarland
1
Baden-Württemberg
4
Bavaria
12
Berlin
1
Brandenburg
2
Mecklenburg-West Pommerania
0
Saxony-Anhalt
0
Saxony
1
Thuringia
1
Professional position (%)
Entrepreneur, co-owner, freelancer
30
Managing director, board member, head of an authority etc.
8
Area manager, works manager, plant manager, branch manager, head of public office
6
Department head, group head, team leader
9
Other salaried staff, civil servant, skilled worker
14
Lecturer, teacher
2
Trainee
19
Other position
5
Student
6
Other not gainfully employed
2
Area of responsibility (%)
Management
25
Research and development, design/construction
4
Manufacturing, production, quality control
15
Buying/procurement
8
Finance/accounting, controlling
1
Information and communication technology
1
Personnel administration, administration
1
Sales
16
Marketing, advertising, PR
3
Logistics: material management, storage, transport
2
Maintenance/repairs
2
Other area
15
Student
6
Other not gainfully employed
2
Economic sectors (%)
Devorative plants, shrubs
27
Fruit and vegetable growing
6
Nursery
16
Retail market garden
9
Garden nurseries
6
Florist, specialist retailer
12
Garden centre
10
Florist wholesale trade
6
Seed trade
2
Home improvement centre
1
Food retail trade
1
Hypermarket
1
Mail order
2
Concept stores
0
Furnishing/furniture stores
1
Decoration retail
2
Horticulture and landscape gardening
14
Landscape designer
4
Cemetry gardeners
4
Decorator/interior architect
1
Wedding planner
1
Service and consulting
3
Public authority, municipal garden department
2
Construction und land settlement society
1
Education/Training
4
Research and Teaching
3
Other economic sectors
6
Student
6
other non-professionals
2
Distance to home (%)
up to 50 km
16
more than 50 km up to 100 km
14
more than 100 km up to 300 km
24
over 300 km
46
Foreign origin total (%)
39
EU
69
Other european countries
12
Africa
2
North America
3
South and Central America
3
Middle East
3
South-, East-, Central Asia
8
Countries with the highest visitor shares (%)
Netherlands
18
France
8
Italy
5
Belgium
4
Poland
4
Size of company/organization (%)
1 - 4
19
5 - 9
15
10 - 49
30
50 - 199
15
200 - 499
5
500 - 999
2
1 000 and more
6
Student
6
Other not employed
2
Influence on purchasing/procurement decisions (%)
decisively
31
collectively
22
in an advisory capacity/organization
16
no
23
Student
6
Other not gainfully employed
2
Frequency of trade fair visits (%)
Previous event
32
Earlier events
40
First visit
41
1.4
Survey conducted by:
Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee


