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ITB Berlin

The World's Leading Travel Trade Show®

ITB Berlin, taking place annually in March, is the World’s leading Travel Trade Show® convening the most significant key players, trends and developments of the global tourism industry. Next to a diverse show floor, the ITB Berlin Convention welcomes top-notch speakers in keynotes, seminars, award ceremonies and panels on the most pressing industry topics. With its ITB 360° section ITB Berlin offers year-round knowledge with articles, interviews, reports and podcast episodes.

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Date

03.03.-05.03.2026
March 2027
Cycle: annually
Year founded: 1966
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Fairgrounds

Berlin ExpoCenter City
Berlin
Germany

domain
Organisers

Messe Berlin GmbH

Messedamm 22
14055 Berlin
Germany
Fon: +49 30 3038-0
Fax: +49 30 3038-2325
info@messe-berlin.dehttp://www.messe-berlin.de

Project team

itb@messe-berlin.dehttp://www.itb-berlin.de

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Sector focus

Tourism (industry 82)

Main offerings

Tourism
Travel
Tourist Information Office
Travel Organizer
International Touristic Top Associations
Equipment for Travel Agencies
Information Technology
Municipal Engineering
Services
Congress Centers

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Access

Trade visitors

Statistics

Key figures
3/2025
Exhibitors
5.680
Domestic
606
Abroad
5.074
Other represented firms
Visitors (number of admissions)
58.232
Domestic
21.174
Abroad
37.058
Trade visitors
Domestic
Abroad
Space (gross)
149.900
Space (net)
78.892
Special show space
Exhibitor stand space
78.892
Hall space
78.892
Domestic
16.747
Abroad
62.145
Open air
0
Domestic
Abroad
Origin of exhibitors 2025 from 168 countries
Albania83
Algeria4
American Samoa1
Angola1
Argentina31
Armenia10
Aruba12
Australia34
Austria85
Azerbaijan13
Bahamas2
Bahrain16
Barbados10
Belgium20
Belize5
Bhutan11
Bolivia5
Bonaire, St Eustatius and Saba2
Bosnia and Herzegovina18
Botswana37
Brazil54
Bulgaria51
Burundi1
Cabo Verde15
Cambodia29
Canada13
Chile28
China, People's Republic48
Colombia31
Comoros5
Congo7
Congo, Democratic Republic2
Cook Islands2
Costa Rica29
Croatia63
Cuba2
Curaçao13
Cyprus68
Czechia28
Denmark22
Djibouti1
Dominica2
Dominican Republic14
Ecuador40
Egypt136
El Salvador2
Equatorial Guinea1
Eritrea1
Estonia16
Eswatini3
Ethiopia21
Fiji5
Finland55
France34
French Polynesia14
Gambia1
Georgia16
Germany606
Ghana8
Greece141
Greenland4
Guadeloupe3
Guatemala10
Guernse1
Guyana3
Honduras1
Hong Kong, China SAR27
Hungary28
Iceland39
India126
Indonesia88
Iran, Islamic Republic13
Iraq2
Ireland21
Isle of Man1
Israel34
Italy270
Jamaica8
Japan43
Jersey2
Jordan30
Kazakhstan24
Kenya53
Korea, Republic25
Kosovo8
Kyrgyzstan18
Lao People's Democratic Republic4
Latvia10
Lebanon2
Lesotho1
Liechtenstein1
Lithuania17
Luxembourg14
Macao, China SAR1
Madagascar20
Malawi9
Malaysia66
Maldives94
Malta29
Mauritius40
Mexico36
Moldova, Republic8
Monaco1
Mongolia16
Montenegro23
Morocco38
Mozambique5
Namibia31
Nepal45
Netherlands92
New Zealand10
Nicaragua2
Nigeria1
North Macedonia23
Norway22
Oman53
Pakistan19
Palau1
Panama29
Papua New Guinea13
Peru33
Philippines31
Poland51
Portugal100
Qatar34
Romania39
Rwanda18
Réunion18
Samoa1
San Marino5
Saudi Arabia50
Serbia21
Seychelles15
Sierra Leone1
Singapore38
Slovakia9
Slovenia30
Somalia1
South Africa95
Spain235
Sri Lanka74
St Martin (Dutch part)1
St. Lucia1
Sweden18
Switzerland72
Syrian Arab Republic4
Taiwan7
Tajikistan4
Tanzania, United Republic114
Thailand162
Tonga1
Tunisia19
Turkmenistan12
Turks and Caicos Islands1
Türkiye137
Uganda30
Ukraine1
United Arab Emirates145
United Kingdom of Great Britain and Northern Ireland128
United States of America90
Uruguay1
Uzbekistan25
Vanuatu1
Venezuela1
Vietnam81
Zambia15
Zimbabwe23
Åland Islands1
FKM trade visitor structure
2025
Visitors (number of admissions)
58.232
Proportion of trade visitors
96%
Total Germany (%)
45
Bremen
1
Hamburg
3
Lower Saxony
9
Schleswig-Holstein
2
North Rhine-Westphalia
10
Hesse
6
Rhineland-Palatinate
4
Saarland
1
Baden-Württemberg
5
Bavaria
13
Berlin
29
Brandenburg
4
Mecklenburg-West Pommerania
5
Saxony-Anhalt
2
Saxony
5
Thuringia
1
Professional position (%)
Entrepreneur, co-owner, freelancer
25
Managing director, board member, head of an authority etc.
13
Area manager, works manager, plant manager, branch manager, head of public office
13
Department head, group head, team leader
12
Other salaried staff, civil servant, skilled worker
11
Lecturer, teacher
1
Trainee
4
Other position
4
Student
15
Other not gainfully employed
2
Area of responsibility (%)
Management
23
Research and development, design/construction
3
Manufacturing, production, quality control
1
Buying/procurement
5
Finance/accounting, controlling
1
Information and communication technology
6
Personnel administration, administration
2
Sales
21
Marketing, advertising, PR
13
Logistics: material management, storage, transport
1
Maintenance/repairs
1
Other area
7
Student
15
Other not gainfully employed
2
Economic sectors (%)
Tourism Organizations / Associations
14
Tour operator
24
Travel agency
17
Accommodation
9
Business travel
6
MICE
3
Transport companies / Carriers
5
Travel technology
10
Information and consulting
4
Publishers, media
8
Adventure Travel
4
Education and Training / Science and Research
2
Cultural Tourism
4
Luxury
5
Medical and Health Tourism
1
Responsible Tourism
2
Wellness
2
Youth Travel
2
TTA - Technology, Tours and Activities
3
Other economic sectors
6
Student
15
other non-professionals
2
Distance to home (%)
up to 50 km
14
more than 50 km up to 100 km
1
more than 100 km up to 300 km
11
over 300 km
73
Foreign origin total (%)
55
EU
55
Other european countries
18
Africa
7
North America
4
South and Central America
3
Middle East
2
South-, East-, Central Asia
10
Countries with the highest visitor shares (%)
Poland
8
Austria
7
United Kingdom of Great Britain and Northern Ireland
6
Italy
6
France
5
Size of company/organization (%)
1 - 4
20
5 - 9
12
10 - 49
21
50 - 199
14
200 - 499
6
500 - 999
4
1 000 and more
6
Student
15
Other not employed
2
Influence on purchasing/procurement decisions (%)
decisively
30
collectively
28
in an advisory capacity/organization
11
no
15
Student
15
Other not gainfully employed
2
Frequency of trade fair visits (%)
Previous event
31
Earlier events
33
First visit
54
2
Survey conducted by: Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee

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