domain
Organisers
Koelnmesse GmbH
Messeplatz 1
50679
Cologne
Germany
Fon: +49 221 821-0
Fax: +49 221 821-2574
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Sector focus
Information and Communication Technology, Software (industry 42)
Advertising, Marketing, Franchising (industry 94)
Main offerings
Online Services
Marketing
Audio-Visual Technology
Multimedia
E-Commerce
Services
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Access
Trade visitors
editor_choice
Sponsors
BVDW - Bundesverband Digitale Wirtschaft
OVK - Online-Vermarkterkreis
Statistics
Key figures
9/2022
1)

Exhibitors
431
Domestic
249
Abroad
182
Other represented firms
0
Visitors (number of admissions)
36.862
Domestic
22.854
Abroad
14.008
Space (gross)
54.500
Space (net)
11.528
Special show space
697
Exhibitor stand space
10.831
Hall space
10.831
Domestic
7.008
Abroad
3.823
Open air
0
Domestic
0
Abroad
0
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Origin of exhibitors 2022 from 33 countries
Austria8
Belgium1
Bulgaria1
Cameroon1
Canada1
Cyprus2
Denmark7
Finland6
France21
Germany249
Hungary1
India2
Ireland3
Israel6
Italy1
Japan1
Kosovo1
Lithuania1
Luxembourg2
Malta2
Netherlands14
Poland2
Portugal1
Serbia1
Slovakia1
Spain8
Sweden3
Switzerland7
Taiwan2
Türkiye2
United Arab Emirates2
United Kingdom of Great Britain and Northern Ireland26
United States of America45
FKM trade visitor structure
9/2022
Visitors (number of admissions)
36862
Proportion of trade visitors
99%
Total Germany (%)
70
Bremen
1
Hamburg
7
Lower Saxony
4
Schleswig-Holstein
1
North Rhine-Westphalia
45
Hesse
7
Rhineland-Palatinate
4
Saarland
1
Baden-Württemberg
11
Bavaria
11
Berlin
7
Brandenburg
0
Mecklenburg-West Pommerania
0
Saxony-Anhalt
0
Saxony
1
Thuringia
0
Professional position (%)
Entrepreneur, co-owner, freelancer
13
Managing director, board member, head of an authority etc.
8
Area manager, works manager, plant manager, branch manager, head of public office
9
Department head, group head, team leader
24
Other salaried staff, civil servant, skilled worker
34
Lecturer, teacher
1
Trainee
4
Other position
3
Student
5
Other not gainfully employed
0
Area of responsibility (%)
Management
13
Research/development/design
2
Manufacturing, production, quality control
1
Buying/procurement
1
Finance/accounting, controlling
1
Information and communication technology
7
Personnel administration, administration
1
Sales
14
Marketing, advertising, PR
50
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
5
Student
5
Other not gainfully employed
0
Economic sectors (%)
Brand company
19
Technology provider
22
Agency
24
Consulting company
6
Authority/public services
2
University, research
1
Association, organisation
1
Other economic sectors
20
Student
5
other non-professionals
0
Distance to home (%)
up to 50 km
22
more than 50 km up to 100 km
7
more than 100 km up to 300 km
20
over 300 km
51
Foreign origin total (%)
30
EU
62
Other european countries
18
North America
5
Middle East
6
South-, East-, Central Asia
5
Other countries
4
Countries with the highest visitor shares (%)
United Kingdom of Great Britain and Northern Ireland
13
Austria
6
Poland
6
Italy
6
France
6
Size of company/organization (%)
1 - 4
6
5 - 9
6
10 - 49
24
50 - 199
20
200 - 499
11
500 - 999
8
1 000 and more
20
Student
5
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
23
collectively
36
in an advisory capacity/organization
27
no
9
Student
5
Frequency of trade fair visits (%)
Previous event
29
Earlier events
34
First visit
56
1.7
Survey conducted by:
factx Gesellschaft für Markt- und Sozialforschung
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