domain
Organisers
Messe Düsseldorf GmbH
Messeplatz
40474
Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
event_list
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Sector focus
Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main offerings
Hairdressers' Supplies
Cosmetics
Wellness
Accessories
Fashion Jewellery
Tools
Decorations
Advertising Materials
Professional Literature
Training
Supplementary Education
Software
Toilet Requisites
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Trade visitors
editor_choice
Sponsors
In Kooperation mit: Top Hair International GmbH, Gaggenau
Statistics
Key figures
5/2022
1)
Present journalists
2022: 276, of which from abroad 5

Exhibitors
126
Domestic
93
Abroad
33
Other represented firms
Visitors (number of admissions)
16.642
Domestic
15.389
Abroad
1.253
Trade visitors
Domestic
Abroad
Space (gross)
28.200
Space (net)
11.273
Special show space
6.192
Exhibitor stand space
5.081
Hall space
5.081
Domestic
4.233
Abroad
848
Open air
0
Domestic
Abroad
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Origin of exhibitors 2022 from 11 countries
Austria6
Germany93
Hong Kong, China SAR1
Italy7
Luxembourg1
Netherlands3
Poland2
Spain3
Switzerland1
Türkiye2
United Kingdom of Great Britain and Northern Ireland7
FKM trade visitor structure
2022
Visitors (number of admissions)
16.642
Proportion of trade visitors
99%
Total Germany (%)
94
Bremen
0
Hamburg
2
Lower Saxony
10
Schleswig-Holstein
4
North Rhine-Westphalia
42
Hesse
9
Rhineland-Palatinate
6
Saarland
1
Baden-Württemberg
11
Bavaria
9
Berlin
1
Brandenburg
1
Mecklenburg-West Pommerania
1
Saxony-Anhalt
0
Saxony
2
Thuringia
1
Professional position (%)
59
Managing director, board member, head of an authority etc.
0
Area manager, works manager, plant manager, branch manager, head of public office
0
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
36
Lecturer, teacher
0
Trainee
2
Other position
0
Student
0
Other not gainfully employed
1
Foreman, master craftsman
1
Journeyman
0
Area of responsibility (%)
Management
32
Research and development, design/construction
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
0
Sales
1
Marketing, advertising, PR
1
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
2
Student
0
Other not gainfully employed
1
Hairdresser
62
Economic sectors (%)
Hairdressers' trade
94
Cosmetic industry, pharmaceutical industry, chemical industry
2
Other industry
0
Trade
1
Miscellaneous
2
Distance to home (%)
up to 50 km
23
more than 50 km up to 100 km
8
more than 100 km up to 300 km
29
over 300 km
39
Foreign origin total (%)
6
EU
83
Other european countries
17
Countries with the highest visitor shares (%)
Austria
37
Belgium
12
Denmark
5
Luxembourg
5
France
2
Size of company/organization (%)
1 - 4
54
5 - 9
25
10 - 49
15
50 - 199
2
200 - 499
0
500 - 999
0
1 000 and more
1
Student
0
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
58
collectively
16
in an advisory capacity/organization
17
no
8
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
58
Earlier events
67
First visit
26
1.2
Survey conducted by:
Wissler & Partner
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