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Ambiente

Leading International Consumer Goods Fair

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Date

07.02.-11.02.2020
03/02/-07/02/2023 26/01/-30/01/2024 07/02/-11/02/2025 06/02/-10/02/2026 February 2027
Cycle: annually
Year founded: 1949
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Fairgrounds

Messegelände
Frankfurt on the Main
Germany

domain
Organisers

Messe Frankfurt Exhibition GmbH

Ludwig-Erhard-Anlage 1
60327 Frankfurt on the Main
Germany
Fon: +49 69 7575-0
Fax: +49 69 7575-6433
info@messefrankfurt.comhttp://www.messefrankfurt.com

Project team

ambiente-giving@messefrankfurt.comambiente-dining@messefrankfurt.comhttp://www.ambiente.messefrankfurt.com

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Sector focus

Gifts, Watches & Clocks, Jewelry, Crafts, Special Occasion Party Items (industry 34)
Household Goods and Appliances, Ceramics, Glassware (industry 38)
Furniture, Interior Design (industry 58)

Main offerings

Cutlery
Electric Household Appliances
Garden Articles
Well-laid Table
Gifts
Glass Products
Grills
Household
Home Textiles
Small Furniture
Cookers
Consumer Goods
Cosmetics
Industrial Crafts
Plastic Products
Cooking Utensils
Leather Goods
Lighting Fittings
Fashion Accessories
Fashion Jewellery
Furniture design
Paper Products
Perfumery
Personal Supplies
Smokers' Requisites
Jewellery
Cutting Instruments
Souvenirs
Table Decoration
Watches and Clocks
Lifestyle Accessories
Catering Supplies
Hotel Furnishings
China Tableware
Table Linen

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Access

Trade visitors

Entrance fee

day ticket EUR 37.00, season ticket EUR 69.00

Statistics

Key figures
2/2020 1)
Exhibitors
4.582
Domestic
679
Abroad
3.903
Other represented firms
Visitors (number of admissions)
101.114
Domestic
38.287
Abroad
62.827
Trade visitors
Domestic
Abroad
Space (gross)
310.600
Space (net)
179.169
Special show space
1.337
Exhibitor stand space
177.832
Hall space
177.832
Domestic
44.003
Abroad
133.829
Open air
0
Domestic
Abroad
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Origin of exhibitors 2020 from 92 countries
Andorra1
Armenia1
Australia9
Austria39
Bangladesh34
Belarus2
Belgium58
Brazil45
Brunei Darussalam1
Bulgaria2
Cambodia1
Canada11
Chile1
China, People's Republic625
Colombia4
Croatia7
Cyprus1
Czechia36
Côte d'Ivoire3
Denmark89
Dominican Republic1
Egypt19
El Salvador1
Estonia2
Eswatini1
Ethiopia2
Finland14
France133
Germany679
Ghana1
Greece22
Guatemala2
Hong Kong, China SAR182
Hungary5
India516
Indonesia65
Iran, Islamic Republic9
Ireland4
Israel18
Italy392
Japan94
Jordan3
Kenya6
Korea, Republic108
Kyrgyzstan4
Latvia1
Lebanon4
Liechtenstein1
Lithuania28
Luxembourg3
Malaysia8
Mali1
Malta1
Mexico1
Mongolia1
Morocco9
Myanmar5
Nepal18
Netherlands143
New Zealand1
Norway3
Pakistan5
Palestinian territories2
Peru11
Philippines42
Poland67
Portugal95
Romania3
Russia14
Saudi Arabia4
Serbia6
Singapore3
Slovakia4
Slovenia11
South Africa1
Spain113
Sri Lanka5
Sweden44
Switzerland35
Taiwan128
Tanzania, United Republic4
Thailand47
Tunisia19
Turkmenistan1
Türkiye191
Ukraine7
United Arab Emirates4
United Kingdom of Great Britain and Northern Ireland127
United States of America54
Uruguay1
Vietnam52
Zimbabwe1
FKM trade visitor structure
2020
Visitors (number of admissions)
101.114
Proportion of trade visitors
93%
Total Germany (%)
34
Bremen
2
Hamburg
4
Lower Saxony
2
Schleswig-Holstein
0
North Rhine-Westphalia
15
Hesse
33
Rhineland-Palatinate
10
Saarland
1
Baden-Württemberg
13
Bavaria
12
Berlin
5
Brandenburg
0
Mecklenburg-West Pommerania
0
Saxony-Anhalt
0
Saxony
0
Thuringia
0
Professional position (%)
Entrepreneur, co-owner, freelancer
37
Managing director, board member, head of an authority etc.
16
Area manager, works manager, plant manager, branch manager, head of public office
12
Department head, group head, team leader
11
Other salaried staff, civil servant, skilled worker
13
Lecturer, teacher
1
Trainee
2
Other position
2
Student
3
Other not gainfully employed
3
Area of responsibility (%)
Management
32
Research and development, design/construction
5
Manufacturing, production, quality control
4
Buying/procurement
19
Finance/accounting, controlling
1
Information and communication technology
1
Sales
17
Marketing, advertising, PR
5
Logistics: material management, storage, transport
1
Maintenance/repairs
1
Other area
8
Student
3
Other not gainfully employed
3
Personnel administration, administration
0
Economic sectors (%)
Retail trade
38
Wholesale/foreign trade
23
Service
15
Industry
8
Skilled trades
3
Other economic sectors
7
Student
3
other non-professionals
3
Distance to home (%)
up to 50 km
11
more than 50 km up to 100 km
5
more than 100 km up to 300 km
11
over 300 km
73
Foreign origin total (%)
66
EU
40
Other european countries
14
Africa
5
North America
6
South and Central America
7
Middle East
4
South-, East-, Central Asia
23
Australia/Oceania
1
Countries with the highest visitor shares (%)
Italy
7
India
5
France
5
China, People's Republic
5
Spain
5
Size of company/organization (%)
1 - 4
26
5 - 9
10
10 - 49
24
50 - 199
14
200 - 499
6
500 - 999
4
1 000 and more
10
Student
3
Other not employed
3
Influence on purchasing/procurement decisions (%)
decisively
42
collectively
24
in an advisory capacity/organization
15
no
13
Student
3
Other not gainfully employed
3
Frequency of trade fair visits (%)
Previous event
42
Earlier events
50
First visit
35
2.6
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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