domain
Organisers
Deutsche Messe AG
Messegelände
30521
Hanover
Germany
Fon: +49 511 89-0
Fax: +49 511 89-32626
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Sector focus
Sports & Fitness (industry 74)
Agriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)
Main offerings
Horses
Equestrian Sports
Riding Equipment
Feeding Stuff
Health
Stable Equipment
Tournament Supplies
Sporting Goods
Off-Road Vehicles
Utility Vehicles
Transport Vehicles
Horse-breeding
Tourism
Services
Apparel (Garment)
Trailers
Leisure Wear
dogs
Animal Supplies
Agricultural Implements
Gifts
Industrial Crafts
Delicatessen Foods
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Access
Trade visitors and general public
Direct sale
Yes
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Sponsors
Pferdesportverband Hannover e.V.
Pferdeland Niedersachsen GmbH
Statistics
Key figures
12/2024
No
Exhibitors
459
Domestic
399
Abroad
60
Other represented firms
0
Visitors (number of admissions)
49.782
Domestic
49.633
Abroad
149
Space (gross)
53.000
Space (net)
23.587
Special show space
9.745
Exhibitor stand space
13.842
Hall space
12.909
Domestic
10.698
Abroad
2.211
Open air
933
Domestic
933
Abroad
0
Origin of exhibitors 2024 from 16 countries
Austria8
Belgium6
Czechia1
Denmark5
France3
Germany399
Hungary1
Ireland2
Italy7
Lithuania1
Netherlands16
Norway1
Poland4
Spain1
Sweden3
Switzerland1
FKM private visitor structure
12/2024
Visitors (number of admissions)
49782
Bremen
1
Hamburg
1
Lower Saxony
73
Schleswig-Holstein
4
North Rhine-Westphalia
8
Hesse
3
Rhineland-Palatinate
0
Saarland
0
Baden-Württemberg
0
Bavaria
1
Berlin
0
Brandenburg
2
Mecklenburg-West Pommerania
1
Saxony-Anhalt
5
Saxony
1
Thuringia
1
Size of household (%)
1 person
13
2 persons
38
3 persons
18
4 persons
20
5 persons and more
11
Professional position (%)
Entrepreneur, co-owner, freelancer
14
Managing director, board member, head of an authority etc.
2
Area manager, works manager, plant manager, branch manager, head of public office
3
Department head, group head, team leader
7
Other salaried staff, civil servant, skilled worker
39
Lecturer, teacher
3
Trainee
4
Other position
4
Student
12
Housewife/man
2
Old-age pensioner
5
Other not gainfully employed
6
Buying and ordering capacity (%)
Yes
85
No
4
Perhaps
11
No Statement
0
Distance to home (%)
up to 50 km
28
more than 50 km up to 100 km
27
more than 100 km up to 300 km
40
over 300 km
5
Age (%)
up to 20 years
10
over 20 up to 30 years
30
over 30 up to 40 years
19
over 40 up to 50 years
15
over 50 up to 60 years
15
over 60 up to 70 years
7
over 70 years
4
Sex (%)
Male
34
Female
66
No Statement
0
0
Follow-up business (%)
Yes
33
No
22
Perhaps
45
No Statement
0
Frequency of trade fair visits (%)
Previous event
39
Earlier events
66
First visit
21
Survey conducted by:
Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee
