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didacta

The Education Trade Fair

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Date

23.02.-27.02.2027
Cycle: annually at different venues
Year founded: 1951
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Fairgrounds

Messegelände
Hanover
Germany

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Organisers

Landesmesse Stuttgart GmbH & Co. KG

Messepiazza 1
70629 Stuttgart
Germany
Fon: +49 711 18560-0
Fax: +49 711 18560-2440
info@messe-stuttgart.dehttp://www.messe-stuttgart.de

Project team

dagmar.weise@messe-stuttgart.dehttps://www.messe-stuttgart.de/didacta/

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Sector focus

Teaching and Learning Aids, Further and Continuing Education, Business Start-up, Human Resources Development (industry 52)
Books, Prints, Licences, Libraries (industry 14)

Main offerings

Audio-Visual Technology
Training Institutes Equipment
Services
Information Technology
Furnishings
Kindergarten
Laboratory Equipment
Teaching Aids
Educational Aids
Multimedia
Musical Accessories
Presentation Technology
School Supplies
Software
Toys
Sporting Goods
Supplementary Education
Amateur Handicraft Articles
Books
Professional Literature
Childrens Books
Teaching Books
Teaching Systems
Educational Programs
Educational Toys
New Media
School Equipment
Stationery

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Access

Trade visitors and general public

Direct sale

Yes

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Sponsors

Didacta Verband e.V., Darmstadt

Statistics

Key figures
3/2026
(temporary)
Exhibitors
726
Domestic
594
Abroad
132
Visitors (number of admissions)
74.375
Domestic
71.582
Abroad
2.793
Space (gross)
53.000
Space (net)
24.445
Special show space
1.710
Exhibitor stand space
22.735
Hall space
22.648
Domestic
21.238
Abroad
1.410
Open air
87
Domestic
87
Origin of exhibitors 2026 from 58 countries
Argentina4
Austria10
Belgium3
Bolivia2
Brazil3
Bulgaria1
Canada1
Chile4
China, People's Republic8
Colombia4
Costa Rica1
Cyprus1
Czechia1
Denmark3
Ecuador3
Egypt4
El Salvador1
Estonia1
Ethiopia1
France4
Germany594
Ghana1
Greece1
Guatemala1
Hong Kong, China SAR2
Hungary3
India1
Indonesia1
Israel1
Italy3
Japan1
Kenya1
Latvia1
Lithuania1
Mexico3
Namibia1
Netherlands8
Peru2
Philippines1
Poland3
Portugal1
Romania2
Russia2
Singapore1
Slovakia1
South Africa3
Spain5
Sweden1
Switzerland5
Taiwan1
Thailand1
Türkiye3
Ukraine1
United Arab Emirates1
United Kingdom of Great Britain and Northern Ireland4
United States Minor Outlying Islands2
Uruguay1
Vietnam1
FKM trade visitor structure
2025
Visitors (number of admissions)
58.860
Proportion of trade visitors
95%
Total Germany (%)
97
Hesse
5
Rhineland-Palatinate
4
Saarland
2
Baden-Württemberg
65
Bavaria
14
Professional position (%)
Entrepreneur, partner, self-employed
6
Managing director, board member, head of an authority etc.
3
Area manager, works manager, plant manager, branch manager, head of public office
2
Department head, group head, team leader
12
Other salaried staff, civil servant, skilled worker
18
Lecturer, teacher
27
Trainee
12
Other position
4
Student
13
Other not gainfully employed
2
Economic sectors (%)
General education system
34
Public authority, services, association
8
Vocational education system
11
Services, training, consulting
4
Adult education
2
Trade
1
Higher education system
1
Industry
3
University, research
2
Printed products, specialist literature
1
Administration
1
Preschool, kindergarten
26
Further education
3
Other
3
Association, organisation, institution
2
Distance to home (%)
up to 50 km
36
more than 50 km up to 100 km
23
more than 100 km up to 300 km
29
over 300 km
13
Size of company/organization (%)
1 - 4
6
5 - 9
7
10 - 49
32
50 - 199
22
200 - 499
7
500 - 999
4
1 000 and more
7
Student
13
Other not employed
2
Influence on purchasing/procurement decisions (%)
decisively
13
collectively
32
in an advisory capacity/organization
21
no
20
Student
13
Other not gainfully employed
2
Frequency of trade fair visits (%)
Previous event
8
Earlier events
54
First visit
52
1.2
Survey conducted by: Landesmesse Stuttgart GmbH & Co. KG
Copyright AUMA - All information without guarantee

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