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Spielwarenmesse®

The world's leading event for the sector – that’s the Spielwarenmesse®. At this B2B event, key players as well as startups present their innovations and trends to retailers from all over the globe, live in Nuremberg. Alongside the extensive range of products, participants also gain a wealth of inspiration for day-to-day business together with valuable knowledge and useful guidance on the market, at what is for them the most significant industry gathering.

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Date

January 2027
Cycle: annually
Year founded: 1949
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Fairgrounds

Messezentrum
Nuremberg
Germany

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Organisers

Spielwarenmesse eG

Herderstr. 7
90427 Nuremberg
Germany
Fon: +49 911 99813-0
Fax: +49 911 8149905
info@spielwarenmesse.dehttp://www.spielwarenmesse-eg.de

Project team

f.hess@spielwarenmesse.dehttp://www.spielwarenmesse.de

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Sector focus

Games, Toys, Computer and Video Games (industry 73)
Crafting, DIY, Collecting (industry 31)

Main offerings

Baby Articles
Books
Party Items
Leisure Articles
Firework
Licensed Articles
Pattern Making
Model Railways
Model Toys
School Supplies
Toys
Electronic Toys
Wooden Toys
Books for the younger Readers
Childrens Books
Teaching Toys
Licences
Plastic Toys
Plush Animals
Puzzle Games
Games

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Access

Trade visitors * private visitors are allowed on special days/times

Statistics

Key figures
1/2025
Present journalists
1447, of which from abroad 537
Exhibitors
2.362
Domestic
428
Abroad
1.934
Other represented firms
Visitors (number of admissions)
51.680
Domestic
18.179
Abroad
33.501
Trade visitors
Domestic
Abroad
Space (gross)
173.200
Space (net)
101.360
Special show space
2.468
Exhibitor stand space
98.892
Hall space
98.892
Domestic
37.424
Abroad
61.468
Open air
0
Domestic
Abroad
Origin of exhibitors 2025 from 70 countries
Argentina4
Armenia1
Australia17
Austria22
Bangladesh1
Belgium42
Bosnia and Herzegovina1
Brazil5
Bulgaria15
Canada17
Chile2
China, People's Republic409
Colombia1
Croatia3
Cyprus3
Czechia31
Denmark25
Egypt1
Estonia2
Finland6
France106
Georgia10
Germany428
Greece20
Hong Kong, China SAR171
Hungary3
India59
Indonesia2
Ireland2
Israel17
Italy101
Japan11
Jordan1
Korea, Republic23
Latvia10
Lebanon1
Lithuania5
Macao, China SAR1
Malaysia2
Mexico4
Moldova, Republic1
Nepal1
Netherlands113
North Macedonia1
Norway1
Pakistan2
Palestinian territories1
Philippines1
Poland70
Portugal13
Romania6
San Marino1
Serbia5
Singapore7
Slovakia1
Slovenia4
South Africa2
Spain97
Sri Lanka3
Sweden26
Switzerland18
Taiwan54
Thailand13
Tunisia1
Türkiye64
Ukraine24
United Arab Emirates6
United Kingdom of Great Britain and Northern Ireland134
United States of America105
Vietnam2
Copyright AUMA - All information without guarantee

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