As the Association of the German Trade Fair Industry, we represent the interests of the trade fair industry at national and international level. We represent the trade fair industry in politics, business and society and create optimum conditions for exhibitors, organisers and visitors. Our work includes representing interests, providing information and advice and supporting export activities. In doing so, we strengthen Germany as a trade fair centre in global competition and promote innovation in the industry.

Positioning the German trade fair industry in politics, business and society - nationally and internationally

AUMA represents the interests of the trade fair industry vis-à-vis the legislative and executive branches at federal and state level as well as vis-à-vis the European Union. The main focus is on promoting sales and exports, especially for SMEs and start-ups, as well as tax, construction and labour law and sustainability. To this end, we are in regular contact with the respective federal ministries. As a permanent guest, we also take part in the meetings of the federal and state committees for domestic and international trade fairs.

We are a member of the International Association of the Exhibition Industry (UFI) and maintain contacts with foreign and international trade fair organisations. We also work closely with other trade fair industry organisations. These include the organiser organisations GDG, IDFA and FAMA. We also participate in committees of umbrella organisations of the German industry. In all our activities, our aim is to balance the interests of exhibitors, organisers and visitors.

We represent the interests of exhibitors, organisers and visitors.

Creating a clear basis for decision-making - for exhibitors and visitors

We provide information on trade fairs in Germany and abroad, on dates, offers and figures on exhibitors and visitors. The AUMA trade fair database provides up-to-date data and facts on over 5,000 events worldwide. They make it easier for exhibitors and visitors from all over the world to make a confident decision when it comes to participating in a trade fair.

We provide practical tips for planning and organising trade fair participations. As the Association of the German Trade Fair Industry, we provide the management of the Society for the Voluntary Control of Fair and Exhibition Statistics (FKM).

We create clarity for the exhibiting industry and for trade fair visitors - successfully in Germany and worldwide.

Supporting the German economy with exports

Every year, the Federal Ministry of Economics and Climate Protection (BMWK) and the Federal Ministry of Food and Agriculture (BMEL) set up foreign trade fair programmes. We represent and coordinate the interests of German industry in the BMWK programme and support both ministries in implementing their programmes. Small and medium-sized enterprises in particular benefit from these joint company participations when tapping into foreign markets.

We stand up for SMEs - for good business at trade fairs abroad.

Positioning trade fairs made in Germany as an efficient marketing tool

We conduct umbrella marketing for Germany as a trade fair centre and for the trade fair medium, promoting the advantages of trade fairs as a communication tool for companies and offering valuable argumentation aids.

We inform media representatives and report on topics such as the trade fair industry, lobbying and trade fair developments in media information, interviews and the AUMA Compact newsletter as well as on our social media channels. In the AUMA Trends publication, we provide an annual look at trends and topics in the trade fair industry and a review of the past trade fair year.

As the leading organisation of the trade fair industry, we invite you to various events in Berlin every year. For example, the AUMA MesseTreffis a central event for the entire industry that promotes dialogue between the trade fair industry and politicians, associations and the media. In addition, we organise AUMA expert forums and working groups for our members several times a year on current topics with a strong practical focus.

We are committed to making Germany an attractive trade fair centre - a trendsetter in global competition.