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ITB Berlin

The World's Leading Travel Trade Show®

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Date

05.03.-07.03.2024
04/03/-06/03/2025 03/03/-05/03/2026 March 2027
Cycle: annually
Year founded: 1966
location_on

Fairgrounds

Berlin ExpoCenter City
Berlin
Germany

domain
Organisers

Messe Berlin GmbH

Messedamm 22
14055 Berlin
Germany
Fon: +49 30 3038-0
Fax: +49 30 3038-2325
info@messe-berlin.dehttp://www.messe-berlin.de

Project team

itb@messe-berlin.dehttp://www.itb-berlin.de

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Sector focus

Tourism (industry 82)

Main offerings

Tourism
Travel
Tourist Information Office
Travel Organizer
International Touristic Top Associations
Equipment for Travel Agencies
Information Technology
Municipal Engineering
Services
Congress Centers

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Access

Trade visitors

Direct sale

Yes

Statistics

Key figures
3/2024
Exhibitors
5.642
Domestic
577
Abroad
5.065
Other represented firms
Visitors (number of admissions)
56.794
Domestic
25.423
Abroad
31.371
Trade visitors
Domestic
Abroad
Space (gross)
143.000
Space (net)
77.024
Special show space
Exhibitor stand space
77.024
Hall space
77.024
Domestic
17.666
Abroad
59.358
Open air
0
Domestic
Abroad
Origin of exhibitors 2024 from 164 countries
Albania36
Algeria1
Andorra2
Antigua and Barbuda2
Argentina26
Armenia13
Aruba2
Australia45
Austria89
Azerbaijan16
Bahamas7
Bahrain18
Bangladesh14
Barbados11
Belgium17
Belize7
Bhutan10
Bolivia3
Bonaire, St Eustatius and Saba1
Bosnia and Herzegovina20
Botswana28
Brazil55
Bulgaria49
Cabo Verde8
Cambodia21
Canada14
Cayman Islands4
Chile28
China, People's Republic35
Colombia24
Congo5
Congo, Democratic Republic2
Cook Islands3
Costa Rica37
Croatia53
Cuba3
Curaçao15
Cyprus80
Czechia23
Denmark19
Dominica5
Dominican Republic26
Ecuador39
Egypt118
El Salvador3
Estonia17
Eswatini4
Ethiopia32
Fiji8
Finland40
France26
French Polynesia15
Gabon2
Gambia1
Georgia40
Germany577
Greece132
Greenland3
Guadeloupe3
Guatemala14
Guyana2
Haiti1
Honduras1
Hong Kong, China SAR28
Hungary20
Iceland43
India154
Indonesia100
Iran, Islamic Republic10
Iraq10
Ireland25
Isle of Man1
Israel41
Italy270
Jamaica8
Japan34
Jersey1
Jordan40
Kazakhstan21
Kenya52
Korea, Republic23
Kosovo6
Kyrgyzstan18
Lao People's Democratic Republic5
Latvia12
Lebanon1
Liechtenstein1
Lithuania13
Luxembourg11
Madagascar15
Malawi12
Malaysia71
Maldives96
Malta27
Martinique1
Mauritania1
Mauritius41
Mexico30
Moldova, Republic16
Monaco1
Mongolia15
Montenegro18
Morocco34
Mozambique5
Namibia35
Nepal54
Netherlands88
New Zealand12
Nicaragua6
North Macedonia12
Norway27
Oman67
Pakistan12
Palestinian territories1
Panama5
Papua New Guinea3
Paraguay7
Peru33
Philippines29
Poland49
Portugal97
Qatar31
Romania40
Rwanda15
Réunion18
Samoa2
San Marino3
Sao Tome and Principe1
Saudi Arabia66
Senegal1
Serbia18
Seychelles14
Sierra Leone5
Singapore35
Slovakia11
Slovenia29
South Africa96
Spain253
Sri Lanka76
St Martin (French part)1
Sweden17
Switzerland46
Syrian Arab Republic2
Taiwan9
Tajikistan13
Tanzania, United Republic114
Thailand175
Tonga1
Trinidad and Tobago9
Tunisia18
Turkmenistan5
Türkiye126
Uganda34
Ukraine2
United Arab Emirates143
United Kingdom of Great Britain and Northern Ireland116
United States of America101
Uruguay1
Uzbekistan47
Vanuatu1
Venezuela3
Vietnam77
Zambia22
Zimbabwe22
FKM trade visitor structure
2024
Visitors (number of admissions)
56.794
Proportion of trade visitors
97%
Total Germany (%)
44
Bremen
1
Hamburg
4
Lower Saxony
8
Schleswig-Holstein
3
North Rhine-Westphalia
14
Hesse
6
Rhineland-Palatinate
3
Saarland
1
Baden-Württemberg
5
Bavaria
15
Berlin
25
Brandenburg
4
Mecklenburg-West Pommerania
1
Saxony-Anhalt
2
Saxony
8
Thuringia
1
Professional position (%)
Entrepreneur, co-owner, freelancer
24
Managing director, board member, head of an authority etc.
13
Area manager, works manager, plant manager, branch manager, head of public office
13
Department head, group head, team leader
12
Other salaried staff, civil servant, skilled worker
10
Lecturer, teacher
1
Trainee
4
Other position
4
Student
17
Other not gainfully employed
2
Area of responsibility (%)
Management
22
Research and development, design/construction
3
Manufacturing, production, quality control
2
Buying/procurement
5
Finance/accounting, controlling
1
Information and communication technology
6
Personnel administration, administration
1
Sales
18
Marketing, advertising, PR
13
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
9
Student
17
Other not gainfully employed
2
Economic sectors (%)
Tourism Organizations / Associations
12
Tour operator
28
Travel agency
17
Accommodation
9
Business Travel / MICE
4
Transport companies / Carriers
4
Travel technology
6
Information and consulting
4
Publishers, media
8
Adventure Travel
4
Education and Training / Science and Research
1
Gay and Lesbian Travel (LGBTQ )
1
Cultural Tourism
4
Luxury
4
Medical and Health Tourism
1
Responsible Tourism
5
Wellness
1
Youth Travel
2
TTA - Technology, Tours and Activities
2
Other economic sectors
7
Student
17
other non-professionals
2
Distance to home (%)
up to 50 km
12
more than 50 km up to 100 km
2
more than 100 km up to 300 km
9
over 300 km
77
Foreign origin total (%)
56
EU
54
Other european countries
16
Africa
10
North America
3
South and Central America
5
Middle East
5
South-, East-, Central Asia
7
Australia/Oceania
1
Countries with the highest visitor shares (%)
Austria
8
Spain
6
Italy
6
Poland
5
United Kingdom of Great Britain and Northern Ireland
5
Size of company/organization (%)
1 - 4
18
5 - 9
12
10 - 49
22
50 - 199
13
200 - 499
6
500 - 999
3
1 000 and more
8
Student
17
Other not employed
2
Influence on purchasing/procurement decisions (%)
decisively
32
collectively
24
in an advisory capacity/organization
13
no
13
Student
17
Other not gainfully employed
2
Frequency of trade fair visits (%)
Previous event
37
Earlier events
29
First visit
51
2.1
Survey conducted by: Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee

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