domain
Organisers
Messe Düsseldorf GmbH
Messeplatz
40474
Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
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Sector focus
Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main offerings
Cosmetics
Toilet Requisites
Pedicures
Solaria
Accessories
Services
Wellness
Perfumery
equipment
Hairdressers' Supplies
Nails/Nail-Design
Fashion Jewellery
Accessories
Manicure
Toiletries
Cosmetic Studios
podiatry
Fashion Accessories
vpn_key
Access
Trade visitors
Direct sale
Yes
Entrance fee
day ticket EUR 50.00, 2-day ticket EUR 65.00, season ticket EUR 75.00
Statistics
FKM trade visitor structure
2019
Proportion of trade visitors
94%
Total Germany (%)
90
Bremen
1
Hamburg
1
Lower Saxony
10
Schleswig-Holstein
2
North Rhine-Westphalia
60
Hesse
7
Rhineland-Palatinate
6
Saarland
1
Baden-Württemberg
5
Bavaria
3
Berlin
2
Brandenburg
1
Mecklenburg-West Pommerania
1
Saxony-Anhalt
0
Saxony
1
Thuringia
1
Professional position (%)
Entrepreneur, co-owner, freelancer
69
Managing director, board member, head of an authority etc.
1
Area manager, works manager, plant manager, branch manager, head of public office
1
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
19
Lecturer, teacher
0
Trainee
6
Other position
0
Foreman, master craftsman
1
Student
3
Other not gainfully employed
0
Area of responsibility (%)
Management
44
Research/development/design
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
2
Marketing, advertising, PR
1
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
6
Cosmetician
26
Nail designer
5
Pedicurist
5
Hairdresser
7
Student
3
Other not gainfully employed
0
Economic sectors (%)
Cosmetic institute
51
Foot care institute, foot care practice
11
Nail studio
11
Hairdressing salon
6
Doctor's practice, hospital
2
Beauty farm, wellness facilities, spa
1
Pharmacy
1
Perfumery
1
Health professionals
1
Cosmetics/pharmaceuticals/chemical industry
1
Other service
1
Other
12
Distance to home (%)
up to 50 km
31
more than 50 km up to 100 km
17
more than 100 km up to 300 km
38
over 300 km
14
Foreign origin total (%)
10
EU
73
Other european countries
16
Africa
1
South-, East-, Central Asia
8
Other countries
2
Countries with the highest visitor shares (%)
Netherlands
19
Belgium
15
Austria
10
Switzerland
8
Türkiye
3
Size of company/organization (%)
1 - 4
69
5 - 9
12
10 - 49
9
50 - 199
4
200 - 499
2
500 - 999
1
1 000 and more
1
Student
3
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
72
collectively
6
in an advisory capacity/organization
8
no
11
Student
3
Frequency of trade fair visits (%)
Previous event
62
Earlier events
67
First visit
23
1.2
Survey conducted by:
Wissler & Partner
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