domain
Organisers
Messe Düsseldorf GmbH
Messeplatz
40474
Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
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Sector focus
Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main offerings
Hairdressers' Supplies
Cosmetics
Wellness
Accessories
Fashion Jewellery
Tools
Decorations
Advertising Materials
Professional Literature
Training
Supplementary Education
Software
Toilet Requisites
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Access
Trade visitors
Direct sale
Yes
Entrance fee
day ticket EUR 83.00, season ticket EUR 122.00
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Sponsors
In Kooperation mit: Top Hair International GmbH, Gaggenau
Statistics
FKM trade visitor structure
2019
Proportion of trade visitors
97%
Total Germany (%)
93
Bremen
1
Hamburg
2
Lower Saxony
10
Schleswig-Holstein
3
North Rhine-Westphalia
39
Hesse
8
Rhineland-Palatinate
6
Saarland
1
Baden-Württemberg
10
Bavaria
4
Berlin
2
Brandenburg
2
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
3
Thuringia
2
Professional position (%)
Entrepreneur, co-owner, freelancer
56
Managing director, board member, head of an authority etc.
1
Area manager, works manager, plant manager, branch manager, head of public office
1
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
28
Lecturer, teacher
1
Trainee
4
Other position
0
Foreman, master craftsman
4
Journeyman
5
Student
1
Other not gainfully employed
0
Area of responsibility (%)
Management
46
Research/development/design
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
0
Sales
1
Marketing, advertising, PR
0
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
1
Hairdresser
49
Student
1
Other not gainfully employed
0
Economic sectors (%)
Hairdressers' trade
95
Cosmetics/pharmaceuticals/chemical industry
1
Other industry
1
Trade
1
Other service
1
Other
2
Distance to home (%)
up to 50 km
17
more than 50 km up to 100 km
13
more than 100 km up to 300 km
51
over 300 km
19
Foreign origin total (%)
7
EU
83
Other european countries
14
Other countries
3
Countries with the highest visitor shares (%)
Austria
35
Netherlands
20
Switzerland
9
Belgium
6
Luxembourg
5
Size of company/organization (%)
1 - 4
51
5 - 9
30
10 - 49
15
50 - 199
2
200 - 499
1
500 - 999
0
1 000 and more
1
Student
1
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
57
collectively
23
in an advisory capacity/organization
8
no
12
Student
1
Frequency of trade fair visits (%)
Previous event
52
Earlier events
71
First visit
23
1.3
Survey conducted by:
Wissler & Partner
Copyright AUMA - All information without guarantee
