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Spielwarenmesse®

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Date

02.02.-06.02.2022
01/02/-05/02/2023 30/01/-03/02/2024 28/01/-01/02/2025 27/01/-31/01/2026 January 2027
Cycle: annually
Year founded: 1949
location_on

Fairgrounds

Messezentrum
Nuremberg
Germany

domain
Organisers

Spielwarenmesse eG

Herderstr. 7
90427 Nuremberg
Germany
Fon: +49 911 99813-0
Fax: +49 911 8149905
info@spielwarenmesse.dehttp://www.spielwarenmesse-eg.de

Project team

f.hess@spielwarenmesse.dehttp://www.spielwarenmesse.de

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Sector focus

Games, Toys, Computer and Video Games (industry 73)
Crafting, DIY, Collecting (industry 31)

Main offerings

Baby Articles
Books
Party Items
Leisure Articles
Firework
Licensed Articles
Pattern Making
Model Railways
Model Toys
School Supplies
Toys
Electronic Toys
Wooden Toys
Books for the younger Readers
Childrens Books
Teaching Toys
Licences
Plastic Toys
Plush Animals
Puzzle Games
Games

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Access

Trade visitors

Statistics

Key figures
1/2020 1)
Present journalists
2020: 1367, of which from abroad 424
Exhibitors
2.759
Domestic
586
Abroad
2.173
Other represented firms
Visitors (number of admissions)
60.907
Domestic
22.047
Abroad
38.860
Trade visitors
Domestic
Abroad
Space (gross)
170.000
Space (net)
107.238
Special show space
Exhibitor stand space
107.238
Hall space
107.238
Domestic
43.892
Abroad
63.346
Open air
0
Domestic
Abroad
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Origin of exhibitors 2020 from 69 countries
Australia16
Austria31
Belarus2
Belgium50
Brazil4
Bulgaria7
Canada27
Chile2
China, People's Republic366
Colombia1
Croatia2
Cyprus3
Czechia47
Denmark29
Egypt1
Estonia5
Finland7
France142
Germany586
Greece19
Hong Kong, China SAR144
Hungary7
Iceland1
India46
Indonesia2
Ireland5
Israel37
Italy130
Japan23
Korea, Republic44
Kosovo1
Latvia10
Lebanon1
Lithuania7
Luxembourg1
Macao, China SAR2
Malaysia2
Mexico4
Netherlands137
New Zealand2
North Macedonia1
Norway4
Pakistan2
Palestinian territories1
Philippines1
Poland78
Portugal11
Romania7
Russia36
Réunion1
Saudi Arabia1
Serbia2
Singapore2
Slovakia3
Slovenia7
South Africa2
Spain121
Sri Lanka3
Sweden27
Switzerland23
Taiwan68
Thailand21
Tunisia1
Türkiye52
Ukraine18
United Arab Emirates2
United Kingdom of Great Britain and Northern Ireland172
United States of America137
Vietnam1
FKM trade visitor structure
2018
Visitors (number of admissions)
70.348
Proportion of trade visitors
84%
Total Germany (%)
51
Bremen
0
Hamburg
2
Lower Saxony
3
Schleswig-Holstein
1
North Rhine-Westphalia
7
Hesse
4
Rhineland-Palatinate
3
Saarland
0
Baden-Württemberg
13
Bavaria
55
Berlin
3
Brandenburg
1
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
4
Thuringia
2
Professional position (%)
Entrepreneur, co-owner, freelancer
43
Managing director, board member, head of an authority etc.
11
Area manager, works manager, plant manager, branch manager, head of public office
7
Department head, group head, team leader
13
Other salaried staff, civil servant, skilled worker
16
Lecturer, teacher
2
Trainee
2
Other position
4
Student
3
Other not gainfully employed
2
Area of responsibility (%)
Management
29
Research/development/design
6
Manufacturing, production, quality control
5
Buying/procurement
10
Finance/accounting, controlling
1
Information and communication technology
2
Personnel administration, administration
1
Sales
24
Marketing, advertising, PR
8
Logistics: material management, storage, transport
1
Maintenance/repairs
1
Other area
8
Student
3
Other not gainfully employed
2
Economic sectors (%)
Wholesale/foreign trade
19
Retail trade/specialist retail trade
38
Department stores, mail order
4
Manufacturers
13
Services, professions, institutions
12
Media (press, radio, television)
3
Social and public institution
6
Chain store company
1
Self-service chain, supermarket, discounter
1
Licensor, licensing agency
3
Other economic sectors
9
Student
3
other non-professionals
2
Distance to home (%)
up to 50 km
15
more than 50 km up to 100 km
5
more than 100 km up to 300 km
21
over 300 km
59
Foreign origin total (%)
49
EU
67
Other european countries
13
Africa
2
North America
4
South and Central America
4
Middle East
4
South-, East-, Central Asia
6
Australia/Oceania
1
Countries with the highest visitor shares (%)
Italy
8
Netherlands
7
France
7
United Kingdom of Great Britain and Northern Ireland
6
Czechia
6
Size of company/organization (%)
1 - 4
40
5 - 9
12
10 - 49
16
50 - 199
10
200 - 499
5
500 - 999
4
1 000 and more
9
Student
3
Other not employed
2
Influence on purchasing/procurement decisions (%)
decisively
50
collectively
23
in an advisory capacity/organization
15
no
9
Student
3
Other not gainfully employed
2
Frequency of trade fair visits (%)
Previous event
39
Earlier events
46
First visit
40
1.9
Survey conducted by: Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee

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