Italy at the Top
The number of foreign exhibitors at German trade fairs significantly increased again in 2013. This is the first time in years that non-EU European countries rather than Asian countries have been the drivers of growth. Italy regained first place. These were the findings of the latest study by AUMA.
AUMA annual press conference
There was a positive basic mood amongst exhibitors at most German trade fairs in 2013, not least due to the relatively good economic climate. “Personal communication obviously remains in great demand,” said Walter Mennekes, Chairman of AUMA at AUMA’s annual press conference in Cologne on 5 June, 2014.
New Executive Board Members
Dr Isabella-Afra Holst, Senior Vice President of Strategic Marketing at Software AG, Darmstadt, and Dr Roland Fleck, CEO of NürnbergMesse GmbH were elected on 27 May 2014 at the general meeting of AUMA.
Trade Fair Participation
AUMA has now published a new version of its brochure “Successful Participation in Trade Fairs”, which is full of practical information. This manual can be downloaded free of charge from www.auma.de.
Messen Made in Germany
The brochure entitled "Messen made in Germany - 2014/2015" contains the dates of 250 national and international German trade fairs. It is available in 10 languages, such as English, Russian, Chinese, Korean and Arabic.
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