More international visitors
AUMA Study: The number of international visitors to trade fairs in Germany increased despite a relatively small fair programme in 2013. 2.7 million visitors attended 139 international and national trade fairs to get information and do business.
Messen Made in Germany
The brochure entitled "Messen made in Germany - 2014/2015" contains the dates of 250 national and international German trade fairs. It is available in 10 languages, such as English, Russian, Chinese, Korean and Arabic.
Trade Fair Participation
AUMA has now published a new version of its brochure “Successful Participation in Trade Fairs”, which is full of practical information. This manual can be downloaded free of charge from www.auma.de.
New Internet portal
Thorough preparation is key to maximising trade fair success. Therefore, AUMA has created a website containing tips, checklists, trade fair data and software to help exhibitors prepare for trade fairs: AUMA_Toolbox
Italy at the Top
The number of foreign exhibitors at German trade fairs significantly increased again in 2013. This is the first time in years that non-EU European countries rather than Asian countries have been the drivers of growth. Italy regained first place. These were the findings of the latest study by AUMA.
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