RESEARCH
German companies lack business opportunities through trade fairs
German companies lack, to a very considerable extent, the support of trade fairs in order to increase their business success, after around three quarters of the trade fairs planned in Germany for 2020 were cancelled due to corona. This was a finding of a survey among 427 exhibiting companies from the mechanical engineering, electrical engineering and electronics, optics, photonics and medical technology industries in October 2020. (...)
