ITB Berlin

The World's Leading Travel Trade Show®

The current key figures are FKM-certified.

Statistics

figures3/20173/20183/2019
FKM certification
Space (m²)
space (gross)154.000153.800154.100
space (net)89.03888.39988.996
Special show space0043
Exhibitor stand space89.03888.39988.953
hall space88.89188.35188.783
domestic28.18128.11325.921
foreign60.71060.23862.862
open air14748170
domestic14748170
foreign000
Exhibitor figures
Exhibitors7.7528.1307.925
domestic1.5331.5401.553
foreign6.2196.5906.372
other represented firms3.4182.6332.646
domestic262240160
foreign3.1562.3932.486
Visitor figures
Visitors (number of admissions)131.319126.142123.469
domestic93.236*87.931*86.922*
foreign38.083*38.211*36.547*
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2019 from 182 countries
Albania: 27; Algeria: 1; Anguilla: 1; Antigua and Barbuda: 6; Argentina: 37; Armenia: 31; Aruba: 15; Australia: 40; Austria: 124; Azerbaijan: 26; Bahamas: 7; Bahrain: 26; Bangladesh: 1; Barbados: 14; Belarus: 5; Belgium: 24; Belize: 5; Bhutan: 29; Bolivia: 4; Bosnia and Herzegovina: 10; Botswana: 36; Brazil: 40; Bulgaria: 40; Cabo Verde: 24; Cambodia: 17; Canada: 47; Cayman Islands: 1; Chile: 36; China, People's Republic: 61; Colombia: 28; Congo, Democratic Republic: 1; Cook Islands: 1; Costa Rica: 42; Côte d'Ivoire: 1; Croatia: 58; Cuba: 8; Curaçao: 14; Cyprus: 63; Czechia: 50; Denmark: 33; Dominica: 6; Dominican Republic: 27; Ecuador: 40; Egypt: 128; El Salvador: 13; Eritrea: 1; Estonia: 21; Eswatini: 4; Ethiopia: 28; Faroe Islands: 2; Fiji: 8; Finland: 47; France: 101; French Polynesia: 10; Gambia: 1; Georgia: 37; Germany: 1553; Ghana: 16; Greece: 153; Greenland: 4; Grenada: 7; Guadeloupe: 12; Guatemala: 15; Guernse: 1; Guyana: 1; Haiti: 1; Honduras: 5; Hong Kong, China SAR: 33; Hungary: 27; Iceland: 39; India: 160; Indonesia: 104; Iran, Islamic Republic: 28; Iraq: 3; Ireland: 27; Israel: 44; Italy: 449; Jamaica: 8; Japan: 47; Jersey: 8; Jordan: 35; Kazakhstan: 5; Kenya: 59; Korea, Republic: 21; Kosovo: 7; Kuwait: 2; Kyrgyzstan: 17; Lao People's Democratic Republic: 11; Latvia: 21; Lebanon: 18; Lesotho: 3; Liberia: 1; Liechtenstein: 2; Lithuania: 17; Luxembourg: 10; Macao, China SAR: 2; Madagascar: 26; Malawi: 5; Malaysia: 90; Maldives: 104; Mali: 9; Malta: 18; Martinique: 1; Mauritius: 45; Mayotte: 1; Mexico: 53; Moldova, Republic: 11; Monaco: 1; Mongolia: 18; Montenegro: 26; Morocco: 35; Mozambique: 9; Myanmar: 21; Namibia: 39; Nepal: 42; Netherlands: 90; New Caledonia: 2; New Zealand: 11; Nicaragua: 7; North Macedonia: 12; Norway: 40; Oman: 53; Pakistan: 11; Palestinian territories: 3; Panama: 17; Papua New Guinea: 8; Paraguay: 7; Peru: 37; Philippines: 23; Poland: 88; Portugal: 120; Puerto Rico: 2; Qatar: 24; Réunion: 25; Romania: 53; Russia: 123; Rwanda: 14; Samoa: 1; San Marino: 3; Sao Tome and Principe: 1; Saudi Arabia: 10; Serbia: 26; Seychelles: 24; Sierra Leone: 6; Singapore: 35; Slovakia: 12; Slovenia: 37; Solomon Islands: 1; South Africa: 117; Spain: 342; Sri Lanka: 89; St Helena, Ascension and Tristan da Cunha: 1; St Martin (Dutch part): 1; St Martin (French part): 1; St. Lucia: 1; St. Vincent and the Grenadines: 1; Sudan: 12; Suriname: 8; Sweden: 37; Switzerland: 74; Syrian Arab Republic: 1; Taiwan: 11; Tajikistan: 34; Tanzania, United Republic: 113; Thailand: 189; Togo: 1; Trinidad and Tobago: 1; Tunisia: 3; Turkmenistan: 12; Türkiye: 124; Uganda: 32; Ukraine: 20; United Arab Emirates: 210; United Kingdom of Great Britain and Northern Ireland: 172; United States of America: 194; Uruguay: 4; Uzbekistan: 18; Vanuatu: 1; Venezuela: 2; Vietnam: 96; Zambia: 10; Zimbabwe: 29
FKM Trade visitors profile 2019
Visitors total (number of entries)123.469Proportion of trade visitors64 %
Open all information
Origin according to federal states
Total Germany (%)56
of which
Nielsen 114
  • Bremen2
  • Hamburg3
  • Lower Saxony6
  • Schleswig-Holstein3
Nielsen 213
  • North Rhine-Westphalia13
Nielsen 3a10
  • Hesse6
  • Rhineland-Palatinate2
  • Saarland1
Nielsen 3b6
  • Baden-Württemberg6
Nielsen 413
  • Bavaria13
Nielsen 5+637
  • Berlin25
  • Brandenburg7
  • Mecklenburg-West Pommerania3
  • Saxony-Anhalt2
Nielsen 78
  • Saxony6
  • Thuringia2
Economic sector
Economic sector (%)
  • Tourism organisations6
  • Tour operator19
  • Travel agency11
  • Trade fair organiser/conference and congress organiser1
  • Hotel company6
  • Business travel2
  • Transport carriers (bus, train, ship and air companies)3
  • Travel technology, information and reservation systems4
  • PR/consultancy/advertising agency6
  • Leisure centre/leisure park1
  • Publishing houses/press6
  • Research institute/educational institution3
  • Tourism federations/associations3
  • DMC, Incoming3
  • Other sectors9
  • Student25
  • Other not gainfully employed3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer21
  • Managing director, board member, head of an authority etc.9
  • Area manager, works manager, plant manager, branch manager, head of public office9
  • Department head, group head, team leader11
  • Other salaried staff, civil servant, skilled worker16
  • Lecturer, teacher2
  • Trainee4
  • Other position2
  • Student25
  • Other not gainfully employed3
Area of responsibility
Area of responsibility (%)
  • Management16
  • Research/development/design3
  • Manufacturing, production, quality control2
  • Buying/procurement4
  • Finance/accounting, controlling1
  • Information and communication technology4
  • Personnel administration, administration2
  • Sales16
  • Marketing, advertising, PR13
  • Logistics: material management, storage, transport1
  • Maintenance/repairs1
  • Other area10
  • Student25
  • Other not gainfully employed3
Origin by km
Distance to home (%)
  • up to 50 km16
  • more than 50 km up to 100 km2
  • more than 100 km up to 300 km11
  • over 300 km70
Origin by continents
Foreign origin total (%)44
of which
  • EU65
  • Other european countries10
  • Africa5
  • North America3
  • South and Central America5
  • Middle East3
  • South-, East-, Central Asia8
  • Australia/Oceania1
Origin by countries
Countries with the highest visitor shares (%)
  • Austria12
  • Poland10
  • United Kingdom of Great Britain and Northern Ireland6
  • Italy5
  • Switzerland4
Size of company/organization
Size of company/organization (%)
  • 1 - 419
  • 5 - 911
  • 10 - 4916
  • 50 - 19911
  • 200 - 4996
  • 500 - 9992
  • 1 000 and more8
  • Student25
  • Other not employed3
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively24
  • collectively22
  • in an advisory capacity/organization12
  • no14
  • Student25
  • Other not gainfully employed3
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event36
  • Earlier events34
  • First visit44
Length of stay
Average length of stay (days)

2.2
FKM Private visitors profile 2019
Visitors total (number of entries)123.469Proportion of private visitors36 %
Open all information
Origin according to federal states
Total Germany (%)96
of which
Nielsen 15
  • Bremen0
  • Hamburg1
  • Lower Saxony3
  • Schleswig-Holstein1
Nielsen 24
  • North Rhine-Westphalia4
Nielsen 3a2
  • Hesse1
  • Rhineland-Palatinate1
  • Saarland0
Nielsen 3b1
  • Baden-Württemberg1
Nielsen 43
  • Bavaria3
Nielsen 5+682
  • Berlin58
  • Brandenburg20
  • Mecklenburg-West Pommerania2
  • Saxony-Anhalt2
Nielsen 74
  • Saxony3
  • Thuringia1
Origin by continents
Foreign origin total (%)4
of which
  • EU61
  • Other countries39
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer7
  • Managing director, board member, head of an authority etc.2
  • Area manager, works manager, plant manager, branch manager, head of public office2
  • Department head, group head, team leader8
  • Other salaried staff, civil servant, skilled worker41
  • Lecturer, teacher4
  • Trainee2
  • Other position3
  • Student11
  • Housewife/man1
  • Old-age pensioner17
  • Other not gainfully employed3
Size of household
Size of household (%)
  • 1 person25
  • 2 persons48
  • 3 persons14
  • 4 persons9
  • 5 persons and more4
Buying and ordering capacity
Buying and ordering capacity (%)
  • yes
  • no
  • maybe
Origin by km
distance to home (%)
  • up to 50 km69
  • more than 50 km up to 100 km5
  • more than 100 km up to 300 km11
  • over 300 km16
Origin by countries
Countries with the highest visitor shares (%)
  • Poland27
Age
Age (%)
  • up to 20 years13
  • over 20 up to 30 years19
  • over 30 up to 40 years14
  • over 40 up to 50 years12
  • over 50 up to 60 years22
  • over 60 up to 70 years14
  • over 70 years6
Sex
Sex (%)
  • male45
  • female55
Follow-up business
Follow-up business (%)
  • yes
  • no
  • maybe
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event34
  • Earlier events49
  • First visit35

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorTourism (industry 82)
Main product groupTourism, Travel, Tourist Information Office, Travel Organizer, International Touristic Top Associations, Equipment for Travel Agencies, Information Technology, Municipal Engineering, Services, Congress Centers
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 209.00/m²
Direct sale (retail sale to visitors permitted?)Yes



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