Find your fair

ITB Berlin

The World's Leading Travel Trade Show®

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Date

07.03.-09.03.2023
05/03/-07/03/2024 04/03/-06/03/2025 03/03/-05/03/2026
Cycle: annually
Year founded: 1966
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Fairgrounds

Berlin ExpoCenter City
Berlin
Germany

domain
Organisers

Messe Berlin GmbH

Messedamm 22
14055 Berlin
Germany
Fon: +49 30 3038-0
Fax: +49 30 3038-2325
info@messe-berlin.dehttp://www.messe-berlin.de

Project team

itb@messe-berlin.dehttp://www.itb-berlin.de
Fon: +49 30 3038-2121
Fax: +49 30 3038-2113

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Sector focus

Tourism (industry 82)

Main offerings

Tourism
Travel
Tourist Information Office
Travel Organizer
International Touristic Top Associations
Equipment for Travel Agencies
Information Technology
Municipal Engineering
Services
Congress Centers

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Access

Trade visitors

Direct sale

Yes

Statistics

Key figures
3/2023
Exhibitors
5.537
Domestic
617
Abroad
4.920
Other represented firms
0
Visitors (number of admissions)
57.386
Domestic
23.225
Abroad
34.161
Space (gross)
143.000
Space (net)
72.011
Special show space
0
Exhibitor stand space
72.011
Hall space
72.011
Domestic
13.847
Abroad
58.164
Open air
0
Domestic
0
Abroad
0
Origin of exhibitors 2023 from 157 countries
Albania33
Algeria2
Angola1
Antigua and Barbuda2
Argentina39
Armenia27
Aruba10
Australia26
Austria84
Azerbaijan19
Bahamas6
Bahrain15
Bangladesh18
Barbados11
Belgium21
Belize5
Bhutan7
Bolivia2
Bonaire, St Eustatius and Saba2
Bosnia and Herzegovina16
Botswana35
Brazil62
Bulgaria45
Cabo Verde17
Cambodia13
Canada14
Cayman Islands1
Chile27
China, People's Republic10
Colombia21
Congo1
Cook Islands1
Costa Rica33
Croatia55
Cuba3
Curaçao16
Cyprus67
Czechia24
Côte d'Ivoire1
Denmark17
Dominican Republic26
Ecuador41
Egypt111
Estonia13
Eswatini3
Ethiopia36
Fiji3
Finland41
France40
French Polynesia15
Gambia1
Georgia93
Germany617
Ghana7
Greece122
Greenland1
Guadeloupe1
Guatemala8
Guinea-Bissau2
Guyana2
Hong Kong, China SAR15
Hungary17
Iceland30
India113
Indonesia74
Iran, Islamic Republic3
Iraq6
Ireland31
Israel46
Italy332
Jamaica6
Japan23
Jordan43
Kazakhstan16
Kenya55
Korea, Democratic People's Republic24
Kosovo9
Kyrgyzstan23
Latvia12
Lebanon9
Lithuania15
Luxembourg7
Madagascar18
Malawi4
Malaysia73
Maldives95
Malta25
Martinique1
Mauritania1
Mauritius58
Mexico40
Moldova, Republic10
Mongolia9
Montenegro20
Morocco52
Mozambique5
Myanmar4
Namibia22
Nepal37
Netherlands72
New Zealand8
Nicaragua7
North Macedonia13
Norway24
Oman45
Pakistan23
Palestinian territories1
Panama3
Paraguay3
Peru31
Philippines27
Poland54
Portugal109
Qatar34
Romania2
Rwanda20
Réunion23
Samoa2
San Marino8
Saudi Arabia51
Senegal1
Serbia22
Seychelles17
Sierra Leone2
Singapore39
Slovakia11
Slovenia30
South Africa102
Spain296
Sri Lanka68
St Martin (Dutch part)1
St. Lucia3
Sudan1
Suriname1
Sweden20
Switzerland58
Taiwan7
Tajikistan4
Tanzania, United Republic114
Thailand112
Trinidad and Tobago12
Tunisia5
Turkmenistan4
Türkiye144
Uganda37
Ukraine2
United Arab Emirates157
United Kingdom of Great Britain and Northern Ireland120
United States of America84
Uruguay1
Uzbekistan23
Vanuatu1
Venezuela2
Vietnam64
Virgin Islands (British)1
Zambia11
Zimbabwe25
FKM trade visitor structure
3/2023
Visitors (number of admissions)
57386
Proportion of trade visitors
91%
Total Germany (%)
49
Bremen
0
Hamburg
3
Lower Saxony
7
Schleswig-Holstein
3
North Rhine-Westphalia
14
Hesse
7
Rhineland-Palatinate
3
Saarland
2
Baden-Württemberg
7
Bavaria
13
Berlin
25
Brandenburg
5
Mecklenburg-West Pommerania
3
Saxony-Anhalt
1
Saxony
5
Thuringia
2
Professional position (%)
Entrepreneur, co-owner, freelancer
21
Managing director, board member, head of an authority etc.
13
Area manager, works manager, plant manager, branch manager, head of public office
12
Department head, group head, team leader
13
Other salaried staff, civil servant, skilled worker
12
Lecturer, teacher
2
Trainee
4
Other position
4
Student
18
Other not gainfully employed
1
Area of responsibility (%)
Management
22
Research and development, design/construction
3
Manufacturing, production, quality control
2
Buying/procurement
5
Finance/accounting, controlling
1
Information and communication technology
3
Personnel administration, administration
2
Sales
21
Marketing, advertising, PR
11
Logistics: material management, storage, transport
1
Maintenance/repairs
0
Other area
10
Student
18
Other not gainfully employed
1
Economic sectors (%)
Tourism Organizations / Associations
12
Accommodation
8
Tour operator
18
Travel agency
14
Transport companies / Carriers
4
Business Travel / MICE
4
Travel technology
6
Information and consulting
4
Media and Publishing
7
Adventure Travel
4
Education and Training / Science and Research
3
Gay and Lesbian Travel (LGBTQ )
1
Cultural Tourism
5
Luxury
3
Medical and Health Tourism
2
Responsible Tourism
4
Wellness
2
Youth Travel
2
TTA - Technology, Tours and Activities
3
Other economic sectors
7
Student
18
other non-professionals
1
Distance to home (%)
up to 50 km
14
more than 50 km up to 100 km
2
more than 100 km up to 300 km
8
over 300 km
76
Foreign origin total (%)
51
EU
57
Other european countries
20
Africa
6
North America
3
South and Central America
4
Middle East
4
South-, East-, Central Asia
6
Countries with the highest visitor shares (%)
Austria
14
United Kingdom of Great Britain and Northern Ireland
8
Spain
5
France
5
Italy
5
Size of company/organization (%)
1 - 4
19
5 - 9
10
10 - 49
17
50 - 199
14
200 - 499
6
500 - 999
4
1 000 and more
10
Student
18
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
30
collectively
25
in an advisory capacity/organization
12
no
14
Student
18
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
29
Earlier events
26
First visit
60
2.1
Survey conducted by: Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee